BERLIN, GERMANY – The Mobile Marketing Association (MMA) Germany announces the addition of leading companies to its board including Verve, a leading location-based mobile marketing...
Engel & Völkers North America, an international premium real estate company, is taking its commitment to staying on the forefront of technology one step further...
With 2017 a turbulent year for Australia’s digital advertising market, plagued by brand safety and ad fraud concerns, industry players now must look to embrace...
ExchangeWire rounds up some of the biggest stories in the LATAM digital advertising space. In this week’s edition: new solution from Brazilian Reamp integrates data...
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tom Weiss,...
AdExchanger | Within the context of Publicis Groupe’s broader restructure, Publicis Media was born to simplify the group’s media offering while leveraging a more modern...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Bubble? Investors have overestimated the growth potential of digital advertising, claims...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 20/01/2018
Twitter said it found another 1,062 accounts linked to the Russian government-backed Internet Research Agency accused of trying to influence the 2016 U.S. presidential election....
Report analyses 600,000 commercial emails to reveal performance data for 10 common email campaign types, plus best in class examples for each LONDON — With...
At the Digiday Video Anywhere Summit last November, we sat down with 76 industry leaders from major U.S. media companies to discuss the growing importance...
Sweepstakes and gaming draw a valuable audience for brands, and Publishers Clearing House has been reaching these consumers since the 1950s through traditional marketing channels....
The following is a guest contributed post by Seamas Egan, Director of Marketing and Sales at Campaigner. It’s officially time for marketers to conduct an...
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Nielsen measurement for mobile YouYube app in...
It’s 2018 and content marketing is already picking pace and moving ahead. According to MarketingMag, content marketing is all set to become a $300 billion...
TBWA has appointed digital specialist, Lars Bjørge, to the role of executive vice president and head of customer acquisition, TBWA\Asia, effective April 2018. Mr Bjørge joins...
AdParlor Asia Pacific has been appointed by Timberland as their regional social media agency for Malaysia and Singapore. AdParlor’s Malaysia team will develop and execute...
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