adidas India tells women: #ItsOnYou to go for a run
Isobar, a global digital agency under the Dentsu Aegis Network, has launched #ItsOnYou, a digital campaign for adidas India. The mainstay is a digital film...
Author: Copenhagen INK
Kia hands creative mandate to Havas Singapore
Havas Singapore has been appointed as the creative agency-of-record for Cycle & Carriage Kia, the authorised distributor of Kia Motors in Singapore. The agency was awarded...
Imagination China names leadership team
Global experience agency Imagination, named their future leadership structure for China’. Current Operations Director Lee Wateridge has been promoted to General Manager for the Greater China...
Econsultancy APAC launches Mini Masters in digital marketing
Global digital publishing, consultancy and training group Econsultancy has launched the Mini Masters in Digital Marketing. With a strong emphasis on immediately applicable skills, it...
YouTube Boots Logan Paul From Google Preferred
YouTube’s premium ad program is no longer part of the “Logang,” as fans of Logan Paul are sometimes called. The video platform has kicked Paul...
Sky chases social video budgets for World Cup
Sky can’t make money from football fans watching this year’s World Cup on TV, but the broadcaster will try to make money from how they...
Google’s Buy-Side Boss: ‘There Are Issues Preventing Us From Growing As An Industry’
AdExchanger | Brad Bender will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 17-18, 2018, at the Grand Hyatt New York. Google’s rallying cry for 2018?...
Condé Nast Sees More Advertisers Using Its Data
AdExchanger | Condé Nast has long distinguished itself for having the right context to buy ads against. But these days, it’s also focusing on helping...
Random Control, Random Results: Standards For Sales-Lift Measurement Needed
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
SuperCom to Develop Cryptocurrency Capabilities for its Mobile Money Suite
MMW learned Monday that SuperCom, a global provider of secure solutions for the e-government, public safety, healthcare, and finance sectors, is in the process of...
Sublime Skinz Named as One of the Fastest Growing Technology Companies in EMEA
Sublime Skinz ranked 109th in Deloitte’s prestigious 2017 Technology Fast 500 EMEA London, UK: Sublime Skinz, the leading solution for high-impact non-intrusive digital advertising, announced...
Ziggy Stardust and Digital Media’s Emotional Void
One Saturday many years ago, I left my first job as a clerk in a South London cheese shop, the pocket of my Sta-Prest trousers...
Why Fixing Poor Ad Quality Should Be a Bigger Industry Priority
The advertising industry as a whole has always understood the importance of an ideal user experience, not just to get the consumer’s attention, but the...
ProSiebenSat1 übernimmt Kairion; €3,95 Millionen für Nano Interactive
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: ProSiebenSat1 kauft Kairion; Kapitalspritze für Nano Interactive, Michael...
Social media store, messaging & video: Instagram trends to watch out in 2018
With the start of the new year, we at Instagram, wanted to share some predictions for 2018. These are based on the consumer behaviours we’ve seen in 2017...
#sowhoknew: CES 2018 Preview – From AI to VR, what’s hot & what’s not
The Consumer Electronics Show is back this week and the hype machine is already in full flow. Want to know what’s going on in Vegas? Read...
