RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Unified commerce solutions booming; A third of smartphone users...
A fascinating new report and corresponding infographic from Forbes and Statista are helping marketers better understand how the Valentine’s Day holiday translates to spending among...
A few weeks ago, I wrote an article on Inc about U.S entrepreneurship being at a 40-year low. Research suggests that there are are some...
Isobar China Group, Dentsu Aegis Network’s digital agency, has made a strategic integration plan and a series of management appointments. The group will establish four cross-agency...
Geometry Global, a brand experience agency operating in 56 markets around the world, 19 cities in Asia Pacific, today unveiled a new brand identity reflecting...
Interpublic Group agency Golin has hired industry leader Ema Linaker as Digital Executive Director in Hong Kong. Ms Linaker brings fresh thinking and skills, including mapping...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 14/02/2018
Unilever Chief Marketing and Communications Officer Keith Weed has gotten tougher on big digital platforms but he’s not ready to go cold turkey on the...
AdExchanger | In an early draft of his prepared remarks at the IAB Annual Leadership Meeting on Monday, Unilever CMO Keith Weed threatened to stop...
A new study by Newsworks and the Association for Online Publishing (AOP) finds that left brain memory encoding, which processes words and detail, is 42%...
AdExchanger | There’s no point eating up engineering resources to build technology that can be provided out of the box, Lomit Patel, VP of growth...
AdExchanger | Penske Media, the publisher of WWD, Variety and IndieWire and majority owner of Wenner Media, is doubling down on video across its portfolio....
Mobile commerce platform Upstream has just announced the launch of Next Gen Promos, an evolution of its existing marketing promotions. The service, we’re told, now...
Almost no time is ‘dead’ time for today’s connected consumer. Thanks to the ubiquitous mobile phone, wherever we are, we are always ‘on’. Here, Ian...
With 2017 now behind us, it’s time for advertisers to look ahead. Data – and the insights it provides – will continue to play a...
As spending on branded content has grown, agencies, publishers and brands are increasingly searching for people with skills more commonly found in entertainment fields than...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 12/02/2018
Unilever will stop spending on digital platforms that “breed division in society or fail to protect children,” Chief Marketing Officer Keith Weed plans to announce...
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