What Programmatic In-Housing Means for the Future of the Service Layer: Q&A with Adform
In the build up to ATS Paris, ExchangeWire speaks to Julien Gardes, vice president southern Europe, Adform, to get his thoughts on the future of the service layer, the role consultancies can play in helping advertisers, and the trend of moving programmatic in-house.
ExchangeWire: There has been a lot of talk about the end of the service layer recently. Is this being facilitated by in-housing, and is there still a need for a service layer?
Julien Gardes: There has […]
The post What Programmatic In-Housing Means for the Future of the Service Layer: Q&A with Adform appeared first on ExchangeWire.com.
