Facebook starts fact-checking political photos and videos
Facebook, seeking to calm escalating concerns about leaks of user data and election meddling on its social network, said it has started fact-checking photos and...
Author: Copenhagen INK
How We 20 Percenters Survive the Duopoly
When an Irish person tells you in a moment of crisis that, “you’ll be grand”, you truly are in a world of trouble. Things are...
Essence bolsters senior leadership team in APAC
Essence, a global data and measurement-driven agency and part of GroupM, has appointed Kingshuk Mitra and Monica Bhatia to bolster its APAC leadership team. The appointments...
Havas Jakarta bags creative AOR for Honda CB 150 Verza
Havas Jakarta has been appointed the creative AOR of Honda CB 150 Verza, a motorcycle brand. The pitch process, which concluded in November, involved three...
OHG acquires Elsevier’s Pharma Communications in Japan
Omnicom Health Group, part of Omnicom Group Inc., has entered into a definitive agreement to acquire the Pharma Communications business in Japan of Elsevier, part...
OpenX EU Business Grows 33% YOY, Mobile Revenue Surges with 74% Growth
Strategic hire fuels momentum in the region with addition of Gavin Stirrat as VP Europe, partner services LONDON and LOS ANGELES – OpenX, the world’s leading...
Help wanted: Netflix movie publicist. $400,000 including options
Netflix Inc. has turned heads in Hollywood by spending billions of dollars to lure filmmakers and viewers from rival TV networks. But it’s also frustrated...
Tapad Partners with Flashtalking to Create ‘Impactful Attribution Modeling Strategy’
Tapad, a company reinventing personalization for the modern marketer, announced this week the “impactful results” of its strategic partnership with Flashtalking, the leading global independent...
How Brands Can Compete with Amazon’s Incredible Data Value Exchange
Amazon has reported tremendous growth in ad sales business and has huge ambitions for it. It wants to use all the data it’s collecting through...
Full Control for Publishers & Advertisers: Q&A with Ariel Napchi, HIRO Media
HIRO is a technology company that offers video-based marketing solutions and products for publishers and advertisers. ExchangeWire caught up with Ariel Napchi (pictured below), CEO...
Re-imagining the Coca-Cola experience by going digital first
The Coca-Cola Company wants to be a digital first business – an aspiration not easy for a legacy, brick & mortar advertiser. But 12 month...
ServisHero announces blockchain-based system and ICO on horizon
ServisHero aims to capitalise on blockchain technology to decetnralise its systems for more efficient operations Via DNA
Unwrappd: In the business of gifting cards
Malaysian startup wants to bring a cultural and technological shift to gift giving. Via DNA
Is Your Data Healthy?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Gartner’s Magic Quadrant Ranks Digital Agencies, But Finds They Can’t Differentiate
Gartner’s annual digital agency magic quadrant, released last Friday, placed Digitas, AKQA, MRM//McCann, Isobar, SapientRazorfish, R/GA, IBM iX, iCrossing, Ogilvy & Mather, Accenture Interactive and...
FTC Investigates Facebook; Meredith Reorgs Time Inc.’s Ad Sales
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trade Secret The Federal Trade Commission’s consumer protection bureau announced an “open non-public investigation”...
