Embracing In-App Advertising: Q&A with Matt Barash, AdColony
In the final part of this exclusive two-part series with AdColony, ExchangeWire speaks to Matt Barash (pictured below), head of strategy and business development, to discuss why brand marketers should embrace in-app advertising, and how it differs from other environments.
Given that large enterprise-level brands have embraced in-app advertising, what steps can smaller firms take to ensure that they are not left behind?
Talk to someone in the space. With programmatic’s explosion on mobile, there is no budget too small for every […]
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