Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cart, Meet Horse Seth Dallaire, Amazon’s global ad sales leader for the past five...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: PubMatic releases industry-first...
Premium digital advertising technology company, PubMatic, has announced that it is expanding OpenWrap, a first Prebid-based enterprise wrapper solution, to support OTT and CTV inventory....
Bloomberg Media is on track to double its digital subscribers by the end of the year, with revenue from subscribers reaching double-digit percentage of total...
You want your employees to have the best tools and technology to work with. However, introducing new devices into the workplace can be time consuming...
Australian telecommunication giant plans to expand to 1,600 5G sites in 35 cities by mid-2020. Via DNA
PIKOM changemaker itself, becoming advocate & voice for members Via DNA
What does physical commodities trading have in common with programmatic advertising? Quite a lot. So it makes sense that ad tech godfather and AppNexus founder...
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the story by AdExchanger’s Sarah Sluis will be...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDPR Who? GDPR hasn’t stunted the growth of programmatic revenue in Europe. An IAB...
Once upon a time in the days before the internet, lunchtime was always considered off peak for advertisers but new research shows that the weekday...
Unpacking a client’s CRM problems in a recent workshop I heard the Head of Sales say, ‘our reps don’t want to put their contact information...
The world of Television was built around the concept of gross rating points (GRPs) – a rating system that was built to estimate an audience’s...
Every business faces competition, regardless of industry. Gaining an edge over your competitors is essential if you want your business to succeed, but just knowing...
In the final part of this exclusive two-part series with AdColony, ExchangeWire speaks to Matt Barash (pictured below), head of strategy and business development, to...
French news publisher Le Monde has launched three podcast series adapted from investigative articles that have been successful at driving high numbers of new subscriptions. The...
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