New AppsFlyer Report Points to $700-$800 Million Lost to Fraud in Q1 2018
This week, AppsFlyer issued its State of Mobile App Install Fraud Q1 2018 report, which examines more than 6,000 apps and 10 billion installs across...
Author: Copenhagen INK
Publishers that mastered fleeting news feed video views try to master appointment viewing
In the autumn of 2015, when CNN launched Great Big Story as its distributed media play, the Facebook news feed was where the action was....
Why Brands Should Care About Emotion on Social Media
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Global viewability improves for video but display lags: WFA
The WFA has found that the reported average viewability from MRC accredited companies for display is just under 50 per cent with video averaging 60...
Cadbury brings the joy of the Easter Egg Hunt to Aussies
Cadbury, via creative agency Ogilvy Melbourne, has launched a social experience for Facebook Live, bringing the joy of a Cadbury Easter to all Australians. ‘The...
KRDS launches Instagram agency GramLab
The social agency KRDS has launched a new sub-agency, GramLab, a sub-agency of KRDS that will specialise in crafting brand & communication strategies specifically for...
Oath rolls out ‘Every Look’ access for mobile header bidding
Oath has unveiled a new Super Auction mobile header bidding solution which now offers a unified ad auction with ‘every look’ access, empowering in-app publishers...
MaGIC, SIHUB ink startup-focused partnership
It just got easier for startups in Malaysia and Vietnam to expand into each other’s markets thanks to the MaGIC-SIHUB agreement. Via DNA
Week in Review: Grab-Uber merger throws down gauntlet to Go-Jek
Go-Jek was supposed to go on the offensive with its impending SEA expansion but the Grab-Uber merger changes that. Via DNA
As fallout from Facebook and Cambridge Analytica continues, marketers shrug
Though marketers such as Mozilla and Pep Boys have said they’re pulling spending on Facebook ads at least for now, advertisers across the board are...
Apply for a complimentary pass to the Digiday Programmatic Marketing Summit Europe
The post Apply for a complimentary pass to the Digiday Programmatic Marketing Summit Europe appeared first on Digiday. Via DigiDay
Agencies: Facebook’s Removal Of Third-Party Data Will Turn Back The Clock On Targeting
Facebook’s announcement Wednesday that it would ban third-party data partners from directly targeting on its platform hit ad buyers hard. Previously, buyers could directly apply...
First Look: Mobile Marketing Association Reveals the Shortlists for the Global and North America SMARTIES Business Impact Index
As mobile becomes “central to building business growth for brands,” per the Mobile Marketing Association, the MMA has revealed the first-ever shortlists of the MMA...
Call for Post-Brexit EU-UK Co-operation on Data Protection; UK Viewability Figures Rising
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Advertising Association Demands Post-Brexit EU-UK Co-operation on Data Protection...
Ads.txt And The Future Of Data Pricing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
AppLovin To Hit A $1 Billion Run Rate Within The Year – But It’s Still Business As Usual
AppLovin is one of the most well-funded indie ad platforms out there – and it’s growing like a weed. The mobile ad network last year received $841 million...
