How Brands Can Compete with Amazon’s Incredible Data Value Exchange

Amazon has reported tremendous growth in ad sales business and has huge ambitions for it. It wants to use all the data it’s collecting through both advertising and commerce customer transactions to inform a more personalised and more effective customer experience. In this piece, Charles Bell (pictured below), director of sales engineering, EMEA, Sitecore, explains that there is a three-pronged approach to competing with the Amazon juggernaut. 

If we take a moment to think about why it’s having so much […]

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.