Ads.txt And The Future Of Data Pricing

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Goldman, chief revenue officer at 180byTwo. Ads.txt adoption is creating ripple effects throughout the media ecosystem. Launched by the Interactive Advertising Bureau as a way to combat fraud caused… Continue reading »

The post Ads.txt And The Future Of Data Pricing appeared first on AdExchanger.


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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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