Fortnite fever rises as video-game makers gather for confab
E3, the video-game industry’s big trade show, is where companies typically showcase their newest titles, but it’s the year-old free global hit Fortnite that’s likely...
Author: Copenhagen INK
‘Nobody was going to bite’: Publishers score rare victory over Google in GDPR spat
Google’s late reversal of a policy that restricted how many vendors a publisher could gain consent for under the General Data Protection Regulation, has been...
Tealium Leads Industry with New User Interface To Help Companies Power a Comprehensive Customer Data Strategy
The new User Interface in Tealium’s Universal Data Hub empowers companies with the most comprehensive and flexible approach to customer data collection, management, enrichment, and...
GDPR Ushers in New Era of Customer Empowerment & Engagement
Experienced marketers and merchandisers understand that every few years there is a ‘-geddon’ or ‘-ocalypse’ that monopolises the industry’s attention – sparking fear, changing priorities...
Amazon Throws USD$2bn More at India; Amazon Doesn’t Dominate Private-Label Sales
RetailTechNews’ weekly Amazon watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail...
FB’s Audience Network rolls out app bidding
Facebook Audience Network now supports bidding for in-app advertising, in addition to existing support for mobile web. A publisher faces many challenges in the programmatic...
Lenovo names new marketing head for APAC
Lenovo has appointed Bhaskar Choudhuri as the new head of its marketing team in Asia Pacific. Mr Choudhuri, who was previously Lenovo India’s Head of...
WPP AUNZ launches panel management offering Research Profile
WPP AUNZ’s Data Investment Management (DIM) Group has launched Research Profile, a new panel management offering. Research Profile will manage the Red Planet (a Qantas...
Ogilvy PR Australia rebrands to opr
Ogilvy PR Australia, has rebranded to opr and established itself as a separate entity within WPP AUNZ. The new opr agency brand signifies a nod...
Google’s about-face on GDPR consent tool is monster win for ad-tech companies
In a reversal, Google said Thursday that publishers can now work with as many vendors as they like when using its content management platform, more...
Ericsson’s Mobile Ad Platform Taps Telcos To Validate Location Data
Emodo, Ericsson’s mobile ad platform for telcos, is aiming to boost the quality of location data in the ad ecosystem with a tool launched Thursday...
Havas Data Chief Nate Woodman Pushes Measurement To The Fore
According to Nate Woodman, the new chief data officer for Havas, the media agency’s job is all about controlling data flows. “How do you take...
Has GDPR Killed Programmatic?
After months of speculation about how GDPR will change programmatic, the deadline for compliance has finally come (and gone). The Media and Marketing Privacy summit,...
Retailers Know Too Much; CRM Battling for Budget
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Retailers Know Too Much; CRM Battling for Budget; and...
Constellation Research: AI Piques Marketers’ Interest, But Overall Adoption Is Slow
Artificial intelligence (AI) adoption is relatively modest across large enterprises, but marketing and sales organizations are embracing the technology most quickly. Forty-six percent of companies...
The Rundown: With Watch news shows, Facebook still holds the cards
Facebook this week announced long-awaited news shows for its “Watch” video section, which is a step forward in the battered Facebook-publisher relationship. Facebook is paying...
