Apple cracks down on apps sharing info on users’ friends
Apple Inc. changed its App Store rules last week to limit how developers harvest, use and share information about iPhone owners’ friends and other contacts....
Author: Copenhagen INK
Merkle Launches Loyalty Outlook 2018
Columbia, Md. – Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced it has released Loyalty Outlook 2018, a collection of articles with a...
How to Stay Ahead of the Personalisation Game
Data-driven personalisation is the key to conversion – yet most consumers continue to complain about being targeted with irrelevant ads. So, how can brands tailor and...
Why Does Big Data in Marketing Need Visual Analytics?
Big data is becoming a primary factor in the marketing world, often used to make decisions and discover correlations between events. In this piece for...
New Native Video Report Sheds Eye Opening Insight
This week, ADYOULIKE — a leading global in-feed native advertising platform — announced the inaugural State of Native Video Report, a comprehensive research report designed...
Google GDPR policy under fire from (more) trade bodies, including IAB France
A French revolution of sorts is brewing among several trade bodies representing publishers, ad tech, agencies and marketers that are upset over Google and its...
Sift Uses Digital Element’s Geolocation, Proxy Data to Improve Mobile App Targeting Solution
NetAcuity Edge Ensures Mobile Ads Are More Accurately Delivered on an International Scale ATLANTA – Digital Element, the global geolocation data and services provider, announced...
A Guide For Not Going All-In With A Walled Garden
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
When It Comes To Mobile Programmatic, Buyers Are Behind
Mobile programmatic is poised to dominate digital display ad spend this year, but there are still a heck of a lot of kinks to work...
Advanced TV Tactics: Pieces Of A Holistic Media Strategy
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Bologna, president at...
Volvo launches ocean sustainability project Living Seawall
Luxury car brand, Volvo Car Australia (VCA) has launched its latest innovative sustainability project, Living Seawall, created in collaboration with whiteGREY, Sydney Institute of Marine...
August Consulting, SmartTeam tie-up to offer financial communications services
August Consulting, a financial communications agency in Singapore, has signed an exclusive partnership with SmartTeam, an Israel-based investor relations and public relations consultancy firm, to offer financial...
MediaCom elevates Avinash Pillai to P&G’s Global Leader-Trading & Operations role
Avinash Pillai, currently P&G Leader, IMEA for MediaCom, has been named as Global Leader – Trading & Operations for Team P&G. Mr Pillai will continue to...
Turner to open Cartoon Network entertainment park in Bali
Turner Asia Pacific has announced a licensing partnership with Indonesian real-estate and hospitality investment company, The MAJ Group, to develop a 4.3-hectare entertainment park in...
Artificial Intelligence: So smart, it’s obvious
The push, and hype for Artificial Intelligence is finally maturing. Via DNA
Malaysian startup makes Klean sweep at Pitch@Palace Asean
A dream to save the environment and better the lives of the poor wins the day. Via DNA
