The marketing cloud landscape has taken big steps into advertising technology and media buying, as with Oracle’s recent acquisitions of Moat and Grapeshot or Adobe’s...
This is the first of the daily Digiday Cannes Briefing, covering the highs, lows and absurdities of media and advertising world’s annual week in the...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 15/06/2018
The Snapchat Ferris wheel may be gone, but Cannes-goers next week will still find an inescapable ad message from one social media service: Twitter, which...
Last year, when Publicis Groupe said it would pull out of the Cannes Lions festival and awards show and reinvest the funds in an artificial...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 14/06/2018
The era of “peak TV” has ushered in a renaissance for brand advertising, and there has never been more opportunity to connect with viewers. By...
With GDPR now in effect, and the ePrivacy directive looming, a number of key trends have emerged within the ad-tech space that call for attention....
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Delaying the Death of the High Street; Revenue Losses...
Bringing data together and making sense of it for better business decisions is the main game of this data analytics startup. Via DNA
Having just started his 2-year term as Malaysian Venture Capital Association president, Victor Chua shares his plans with Karamjit Singh. Via DNA
AT&T has for years been described as one of advertising’s fabled “sleeping giants.” Now that its $85 billion bid to acquire Time Warner has gotten...
We Are Social, the global socially-led creative agency network, has acquired a majority stake in Socialize, an independent social media agency from Middle East. The move,...
Reprise Malaysia, IPG Mediabrands Malaysia’s full-service global performance media marketing unit has brought to life this year’s Raya film for TNB, “Rumah Epik Fantastik”. TNB...
For anyone and everyone who’s been a part of, or in some form have an association with the advertising & marketing communications industry – attending...
Deezer, the personal music streaming service is honouring the end of the Islamic holy month of Ramadhan with the launch of the first dedicated Hari...
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