Google engineers refused to build a security tool to win military contracts
Earlier this year, a group of influential software engineers in Google’s cloud division surprised their superiors by refusing to work on a cutting-edge security feature....
Author: Copenhagen INK
4 ways AI radically changed how marketers do their jobs
As we emerge from a dark age of data scrubbing, spreadsheet sifting and rampant guesswork, let’s take a moment to look back at the world...
Why APAC Marketers Must Diversify Mobile Ad Formats to Reach & Engage Their Audiences
Advertisers in Asia-Pacific are limiting their own access to available mobile inventory – and ability to engage users – if they do not work with...
Leveraging Location: How Mobile & Out-of-Home Combine for Context-Based Targeting
The out-of-home (OOH) is in a transformative phase. With the advent of DOOH, gone are the days where it was considered a passive medium. The...
#sowhoknew: Your job – why are you ‘in it’ ?
Have you ever asked yourself the question about what motivates you in your job? Is it because you love it? Is it just the money?...
Omnicom Media Group names Chief Investment Officer for APAC
Omnicom Media Group has appointed Paul Shepherd as Chief Investment Officer for Asia Pacific, following the promotion of Tony Harradine to Group CEO earlier this...
AXA picks MSL as PR agency in Singapore
Insurance leader AXA has appointed MSL as its new PR partner in Singapore, following a competitive pitch in April 2018. As the strategic PR partner,...
Local Measure launches real-time customer feedback tool
Local Measure, the location-based customer experience platform, has launched Pulse, a new real-time feedback tool for the hospitality, tourism and retail industries. The product has been...
‘Gawker for Good’ strategy is so crazy it just might work (or not)
Gawker is known for many things, but feel-good stories and a brand-safe environment are not among them. Kevin Lee, executive chairman and co-founder of Didit,...
It’s all about focus and the human touch at JomPaw
Startup aims to address the high rate of dissatisfaction within the pet services industry with quality customer service. Via DNA
Review: Asus’ ZenFone 5 a notch above mid-range smartphones
Taiwanese device maker steps out to take control of a burgeoning segment. Via DNA
Cannes 2018: At MDC Partners, Autonomy Is The Key To Success
MDC Partners CEO Scott Kauffman runs his agency network a bit differently than his peers. While the agency founders’ culture has come under fire recently,...
Cybersecurity Company CHEQ Raises $5 Million to Replace Ad Verification Tech with Fully Autonomous Brand-Safety System
Led by Battery Ventures, the investment round will be used to continue CHEQ’s work to utilize AI and Natural Language Processing to prevent unsafe brand...
Exchanges Are Under Pressure To Pony Up For Guaranteed Viewability
Advertisers are sick of paying for unviewed impressions, and some programmatic exchanges are appeasing them by eating the cost of anything that wasn’t viewed. Viewability...
Turner helps Wonder Woman lasso fans
Even a superhero can use an extra boost. If you’re Wonder Woman, that boost might come from clever teammates like Conan O’Brien, “Robot Chicken” and...
Transparency Is a Major Demand for Audiences Too: Q&A with Fredrik Borestrom, President, IAA UK Chapter
The UK advertising industry is booming and, despite some challenges, there are many reasons to be positive about its future. ExchangeWire speaks with Fredrik Borestrom (pictured...
