Key Trends in the Age of GDPR: Q&A with Carl White, Co-Founder, Nano Interactive
With GDPR now in effect, and the ePrivacy directive looming, a number of key trends have emerged within the ad-tech space that call for attention. In this Q&A with ExchangeWire, Carl White (pictured below), co-founder, Nano Interactive, discusses cookieless tracking, blind buying, and AI in the age of GDPR and the context of digital advertising.
ExchangeWire: As a direct result of GDPR, we are seeing the evolution of cookieless tracking. Why do you think this is and how will this develop?
Carl White: […]
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