86% of CMOs are concerned that their current agency is failing to deliver transparent results Almost all brands admit that they are planning to change...
What do you get when two legacy media agencies merge to create a new brand? An entity that aims to be more agile and data-driven...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 02/07/2018
It’s the first day of class at Instagram. Students check in at two security desks and sign non-disclosure agreements before heading up to the photo-sharing...
APAC consumers have the highest tendency to abandon virtual shopping carts, according to the SAP Consumer Propensity Study, with more than half (51 per cent)...
The post Short is sweet: The effectiveness of 6-second ads appeared first on Digiday. Via DigiDay
Circles.Life, the region’s digital telecommunications company (telco), has partnered with Adobe to deepen their customer insight and enable better customer experiences. The partnership will see...
Founded in 2006 to help audiences discover content they can trust to be interesting, relevant and timely, Outbrain’s first publisher partners included titles like Daily...
Global audio and electronics brand SoundLogic has given the full service agency mandate to PointNine Lintas for the Indian market, as it prepares to launch...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 30/06/2018
UPDATE: After this article was published, Facebook reversed its decision that the Walmart ad was political and required a “paid for by” disclosure. “The aim...
The Media Rating Council is officially down with OTT. On Friday, the group released an updated version of its Digital Video Ad Impression Measurement Guidelines,...
eBay Advertising has soft-launched ‘eBay Local Services Ads’, a brand new product designed to help local service organisations reach new customers and grow their businesses....
by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher and Ryan Joe Getting a big brand to shift its marketing approach is about as easy...
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Eastern Europe Is Biggest Growth Market for...
Starting with Detroit in mid-June, Chase for Business will send a branded “BizMobile” van across the country to give advice to small businesses. Chase for...
The most micro of all microchips has been developed by the University of Michigan which has bested the mighty IBM in creating the World’s smallest...
UM, the strategic media agency within IPG Mediabrands, has appointed Kasper Aakerlund to the newly created role of UM President, APAC. Mr Aakerlund first joined IPG...
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