Lotame names Jason Downie as Chief Strategy Officer
Lotame, the independent data management platform (DMP), has promoted Jason Downie to Chief Strategy Officer. Previously SVP and General Manager, Data Solutions, Mr Downie will lead...
Author: Copenhagen INK
Crossbridge Capital hires Head of Marketing
Independent investment advisory firm Crossbridge Capital Asia (“Crossbridge”) has appointed Hanna Tantoco to the position of Head of Marketing with effect from June 25, 2018. Ms...
SHIFT Business Tech Seminar: Small is the new big
SME Association of Malaysia’s Ong Chee Tat believes that SMEs need to adopt ICT and up their skills. Via DNA
Google delivers Map navigation for motorcyclists
Aims to specifically help motorcyclists better plan their trips and navigate more smartly around Malaysia’s traffic jams. Via DNA
Videa Receives United States Patent Office Grant for Its Leading Advertising Technology
Company is Granted Patent for “Systems and Methods for Selecting Television Content Inventory and Predicting Available Inventory” NEW YORK – Videa, an online marketplace for automated...
Going beyond traditional KPIs
Today, marketers have access to more data than everthousands of data points across multiple channels generated multiple times every second. With that increase of data...
How Food Network, HGTV and other Discovery properties are making short-form video work
Food Network, Travel Channel and other former Scripps Networks Interactive properties are focused on making digital video series for multiple platforms, including TV. Fully 85...
APAC Ad Sales Will Climb 7% to Hit £124.38bn; AU Consumers Most Trust ABC, But Distrust Social Media
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC Ad...
Weekly Focus: JD.com Registers £18.62bn in Mid-Year Anniversary Sales
This week, JD.com says it clocked a record high of USD$24.7bn (£18.62bn) in transactions from its recent mid-year sales event, which also marked the first...
AmEx will issue credit card for Amazon small business customers
American Express Co. won the right to issue a new credit card for Amazon.com’s small-business customers, the latest win in a string of co-brand deals...
Travel Pub Fathom Uses Attribution Tech To Prove That Its Content Packs A Punch
Travel publishers often miss the boat on attribution. Although their content is an integral part of the trip-planning process at the top of the funnel,...
Adpiler’s Saving Designers 3 Hours Per Banner Ad Set – Founder Jorrit Baerends Shares The Story
You: Hey Client, see attached for the latest banner ad designs. Each folder is a different ad set. Client: I can’t open the files…do I...
AppNexus Is No Longer Independent: How Will Its Clients React?
AT&T has big plans to operate a programmatic exchange for the advanced TV advertising industry. Its Monday acquisition of AppNexus gives AT&T the infrastructure and...
Tim Conley Named CEO of Extreme Reach
Extreme Reach co-founder Tim Conley is officially the company’s new CEO, the video ad platform said Tuesday. Conley previously served as Extreme Reach’s COO and...
Social’s shift to service: Customer service engagement is the NEW marketing
Every piece of technology evolves. Somewhere along the way, technology has changed us, too: how we communicate, share information and ideas, and define ourselves. Social...
MullenLowe Group bags UnionPay International account
Following a five-way pitch, UnionPay International has appointed MullenLowe Group Singapore as its partner agency of record for advertising, digital marketing and media planning and...
