With takeover done, IBM aims to bolster its cloud business amidst challenges
Big Blue needs to ensure that it has an open, hybrid, multi-cloud strategy so that it can serve large enterprises that are not already on...
Author: Copenhagen INK
Patch Wants To Be The Bright Spot In Local News
For many communities, the math doesn’t work anymore for ad-supported local news. Roughly 1,800 local papers closed between 2004 and 2018, replaced by only 400...
Google Is In A Giving Mood With Its App Campaign Rethink
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
The next wave: Chinese companies are leading the way in defining consumer apps
Bart Baker desperately wanted to quit YouTube. Since 2009, Baker had regularly produced parody music videos like Jason Derulo’s “Wiggle” (62 million views), Taylor Swift’s...
AdRoll Launches New Brand Awareness Solution for Ambitious D2C Brands
Platform’s machine learning algorithm makes over 2.5 million predictions per second to help brands reach the right audiences at the right time SAN FRANCISCO —...
‘A compelling model for the industry’: New York Media CEO Pam Wasserstein on merging with Vox Media
The digital media consolidation wave continues. Vox Media and New York Media are combining, creating a bulked-up company on track for $300 million in revenue...
The Role of Data Science: Q&A with Kwame Bernard, The Tylt
The Gen Z and millennial generations now account for over 60% of the global population, and are seeing rapid increases in purchasing power. These demographic...
Driving Success for Independent Ad Tech: Q&A with Amobee
Independent ad tech is in the midst of an unprecedented time of both opportunity and challenge. While GAFA continue to take the lion’s share of...
NCC Media Rebrands To Ampersand, Launches Targeting Tech And Teams With OpenAP
NCC Media, the sales consortium owned by Comcast, Cox and Charter, rebranded as Ampersand Monday and released a bunch of new products, including a data-driven...
Are GIFs Viewable? GIPHY Hooks Up With Oracle’s Moat To Prove It
GIPHY is growing up. The search engine for GIFs is partnering with Oracle Data Cloud’s Moat to measure viewability, ad delivery and invalid traffic for...
Why Hulu Is Betting On New Ad Formats
Hulu is trying to change how the industry thinks about the TV ad experience. Over the past few years, Hulu has built interactive ad formats...
Audible Magic Enables Monetization of UGC for Social Networks
New Platform Simplifies Music Licensing to Grow Market LOS GATOS, Calif. — Audible Magic, the leading provider of content identification solutions, announced its UGC Music...
The Value of Creativity in the Cookie-Less World
Writing exclusively for ExchangeWire, Yasin Dabhelia (pictured below), senior partnerships manager at A Million Ads, discusses how creativity should not be ignored in shaping effective...
Aaron Sarma exits AirAsia.com, mulls greater ecosystem role
Credits Malaysian ecosystem as instrumental in helping Vidi scale Via DNA
Dialogue AdTech Company Instreamatic Expanding to More Mobile Apps
Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI...
