How Augmented Analytics Can Give Marketers a Helping Hand
In this article for ExchangeWire, Andreas Glänzer (pictured below), CCO of Adverity, discusses how augmented analytics platforms can be used to provide granular insight at pace, helping data scientists to bridge gaps between data and users.
Data is more than a ‘nice-to-have’ for marketers; it’s the force that guides their every move. When asked which areas they expected to jump up the priority list this year, over half (55%) cited better use of data for targeting and segmentation, and two-fifths (42%) […]
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