YouTube Red Gets First High-Profile Original Series in ‘Step Up’


YouTube Red is moving from a home for originals from native creators to one with big-budget dramas.

As YouTube parent Google looks to ramp up the paid video streaming service to better compete with the likes of Netflix and Amazon Prime, it is adding six new original series, including one based on the “Step Up” movie franchise, it announced at VidCon.

Channing Tatum and Jenna Dewan Tatum, who starred in the original movie, are on board as executive producers. The series, coming from Lionsgate TV, will follow dancers in a contemporary performing arts school.

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Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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