SpotX strengthens demand facilitation team in APAC
SpotX, the video inventory management platform for media owners, has made key appointments for the Asia Pacific region with a hire in Indonesia and staff relocation...
Tagged: streaming
UK publishers see Facebook Live viewership stagnate
Facebook Live is stagnating in the U.K. And with Facebook ending payments to media companies for creating live video, publishers don’t expect to ramp up...
Sprint Buys 33% of Jay Z’s Music Streaming Service Tidal
Sprint Corp. has acquired a 33% stake in music streaming service Tidal as the fourth-largest U.S. wireless carrier turns to media streaming to attract more...
Campari Taps Moments And Audio To Raise The Bar On Its Mobile Strategy
AdExchanger | Mobile moments – and music – are having their moment. GroupM predicts that music streaming activity linked to “moods and moments” is a targeting opportunity...
A look back at top 15 acquisitions for 2016
2016 was a big year for advertising technology company acquisitions and agency collaborations. Adobe had a busy year as it acquired ad tech firm TubeMogul...
A look back at 2016’s top 15 acquisitions
2016 was a big year for advertising technology company acquisitions and agency collaborations. Adobe had a busy year as it acquired ad tech firm TubeMogul...
Netflix Begins to Allow Offline Binge-Watching
Netflix is making some TV shows and movies available for download to watch offline, providing its users a feature that has become a must-have for...
Adform launches programmatic audio ads for Spotify
Adform, the independent and open full-stack ad-tech platform, continues to grow its omni-channel position by working with companies such as Rubicon Project. These partnerships give...
Three creative ways publishers and advertisers are combating ad blockers
Others are getting even more creative, or sneaky depending on your perspective. Here are three of the newest examples of publishers and advertisers targeting ad...
Facebook Is Bringing Its Ad Network to Apple TV and Roku
Facebook is bringing its ad network to Apple TV and beyond. The social network is feeling for new advertising ground in Apple TV and Roku...
Roku Partners with comScore to Deliver Industry-Leading Video Ad Measurement
Partnership Offers Improved Cross-Media Comparability for TV and Digital Ad Campaigns and Enhanced Monetization Opportunities LOS GATOS, Calif. – Roku, Inc. and comScore (NASDAQ:SCOR) announced...
AerServ Partners With Unreel.me As Exclusive Connected TV Mediation Platform
Partnership will provide users with access to video monetization tools IRVINE, CA – AerServ, the only mobile-first video mediation platform, announced a partnership with Unreel...
Walmart’s TV-On-Demand Service Vudu Tries Out Ad-Supported Video
AdExchanger | Walmart’s streaming movie and TV-on-demand service Vudu is rolling out free, ad-supported video. Vudu, which has been priced on a per-transaction, subscription-free basis...
What would a Twitter acquisition mean for marketers?
If a deal does finally materialize, Twitter’s future could be very different than the one it currently faces as an independent entity. Here are some...
AT&T Building Niche Streaming Network VRV as CollegeHumor Joins Lineup
AT&T and media executive Peter Chernin are doubling down on their efforts to convince the YouTube generation to pay for videos. The owners of Otter...
Pandora Changes Its Tune: Music Platform Makes Some Major Changes
Pandora is definitely facing the music. The innovative and creative music platform has decided it will give its advertising clients new options — like letting...
