Socialbakers Appoints Yan Rozovsky as VP, Social Strategy
New York – Socialbakers, the world’s leading social media analytics company, today appointed Yan Rozovsky as VP, Social Strategy. Yan is charged with developing Socialbakers...
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Internet Ad Revenues at $20.1 Billion Hit Historic High for Half-Year 2013, up 18% over Same Time in 2012, According to IAB
Mobile Climbs 145% & Digital Video Rises 24% Year-Over-Year NEW YORK – Internet ad revenues surged to a landmark $20.1 billion, according to the IAB Internet...
A Survival Plan for Blackberry
There’ll be business school cases written about the rise and fall of BlackBerry, not to mention its latest feat of losing almost a billion dollars...
The Viewability Quandary: How to Make It Work & Who Will Actually Use It
It’s funny that viewability seems to be the hot subject in US trades at this present time. Every post I read confuses the proposition even...
This Beheading Video Is Brought to You By Nissan
When you stumble across a horrifying online video of a gruesome beheading, the last thing you expect to see is ads served against it from...
The Publisher Mobile Surge By The Numbers
There’s a pretty good chance you’re reading this on a smartphone or a tablet. Every year since 2006 has been touted as “the year of...
The Weekly Digital Marketing Update @ Copenhagen INK (21-10-2013)
Asia Digital Marketing News Master Class: How Brands Create Content At Scale Things We Learned: Newsrooms Adrift in Data Matters SK+G, mobileStorm Bring New Mobile...
Things We Learned: Newsrooms Adrift in Data Matters
It’s easy to be fed up with all the talk of big data, but there’s no doubt that data is playing a more important role...
Could Amazon Be Getting Facebook Exchange Access, Too?
Amazon, the ever-silent commerce stalwart, may be next in line to join the Facebook Exchange party, according to AdExchanger sources. Today, Facebook finally granted (long-awaited?)...
After a Long and Conspicuous Absence, Google Will Join the Facebook Exchange
After being absent for more than a year, Google will finally join the Facebook Exchange, Google said in a blog post on Friday. Google’s DoubleClick...
Google’s DSP Added To Facebook Exchange
More than a year after Facebook opened its exchange, Google is finally being integrated into the retargeting service through its demand side platform, DoubleClick Bid...
Apple, eBay, Google Marching Into The Indoor Location Market
According to ABI Research, there’s a good reason why Apple, eBay, Google, and others are all making definite moves on indoor location in 2013. For...
‘Social Ads from Google, What Happens Next?’, by Glen Calvert, CEO, Affectv
Google’s recent announcement that they will start to use your Google+ data within display ads has not surprisingly generated some debate. Any move that strays...
Google Lures Programmatic Buying Expert from Kellogg Co.
Bob Arnold, known for pushing programmatic digital ad buying at Kellogg Co., has left the cereal giant for a job at Google where he will...
With Adap.tv, AOL Beats Google In Video Ads Served
AOL’s $405 million acquisition of video ad exchange Adap.tv has already begun to pay off, at least in bragging rights. In September, the same month...
WhitePages Wants to Help Marketers Comply with New FCC Regulations
The team at WhitePages has just shared details with MMW regarding the arrival of WhitePages PRO’s Phone Lite, a resource aimed at helping businesses comply...
