Asia Digital Marketing News Who Really Sent This Racist Home Depot Tweet? Gartner: Google Glass Will Revolutionize Workplace Efficiency Google’s Mobile Tracking: The Advertising ‘Holy...
22 insight essays, 18 exclusive case studies and two powerful interviews with brand leaders set the scene for digital in 2014 www.sodaspeaks.com How brands can...
According to a new report from Gartner, smartglasses – like Google Glass – are causing CIOs to take a fresh look at the impact wearable...
Facebook Ads Could Overtake Google Adwords: buff.ly/1d2zkno
News that Google is continuously tracking people’s whereabouts has agency executives salivating. While its beta tracking program is currently limited to connecting Google mobile search...
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by Copenhagen INK · Published 07/11/2013
So read on to find details of the six case studies, or for more information check out our blog post on how marketing automation works...
According to an AdEx Benchmark 2012 study, published by IAB Europe, Russia ranks fourth in Europe in terms of its online advertising market (€1.6 billion...
Google’s product listing ads (PLAs) have positioned it for a strong holiday season, possibly at the expense of Amazon. Based on data compiled in the...
The list of publishers shunning ad exchanges is thinning rapidly. Gawker Media is the latest publisher to succumb to market pressure. It has quietly opened...
What does horror movie “The Human Centipede” have in common with the ad industry? According to two ad guys at agency Cornett, Whit Hiler and...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 28/10/2013
When you’re Google, subtle shifts have a big impact. That was the case last month, when the search giant announced it would severely limit the...
Location-based startups that allow advertisers to personalize their offers and provide other customized services are quickly becoming a highly lucrative space. Google recently bought Waze,...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 25/10/2013
It may have been easy to overlook how crowded with ads Google’s search results pages have become over the last couple years. But it’s hard...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 25/10/2013
Here come the Xbox One ads. In preparation for its Nov. 22 launch, the Xbox One is set to air “Invitation,” a big-budget TV spot...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 25/10/2013
The Electronic Frontier Foundation, a nonprofit San Francisco-based organization that works to “defend your rights in the digital world,” has released “Stop Watching Us: The...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 25/10/2013
MediaVest has signed an upfront deal with Google to commit an undisclosed amount of advertiser spending toward running video, display and mobile ads on Google’s...
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