WPP’s VML Is Latest to Snap Up a China Digital Shop, IM2.0
Ad holding companies are stepping up their shopping spree in a hot sector of China’s ad industry–independent digital agencies–with WPP’s acquisition today of IM2.0. The...
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Geoscape Unveils New Geoscape® Intelligence System Europe Edition, 2014
New, upgraded cloud solution enables users to find revenue growth using a powerful Market Intelligence Platform AMSTERDAM – Geoscape Europe B.V., a leading provider of business...
Non-Human Trafficking: Who’s to Blame For the Bots?
Nearly 10 percent of the traffic flowing through Google’s ad exchange gets blocked because the online ad giant has determined it’s junk, the work of...
MMA Announces New Global Board Members
The Mobile Marketing Association has just unveiled several new board members slated to join the MMA Global Board of Directors. This latets news follows the...
The Weekly Digital Marketing Update @ Copenhagen INK (14-10-2013)
Asia Digital Marketing News Social Media Marketing: The ROI is Not MIA Here’s What Happened in Mobile Marketing This Week Infographic: The Social Media Facts...
Yahoo’s Native Ads Have an Image Problem
Yahoo, perpetually a step behind in recent years, was late to the native ad rush. Now, it’s trying to play catch-up. Visitors to Yahoo’s sites...
Amazon Is Courting YouTube Networks for Short-Video Push
Not content to contend only with Netflix and Hulu for long-form video content like movies and TV shows, Amazon is exploring a push into the...
Announcing Socialbakers Analytics for the Russian Social Media Platform VK
Socialbakers announced Socialbakers Analytics for VK. With over 50 million daily active users worldwide, VK is an essential channel for any global brand that is...
Video Networks Alloy Digital, Break Media to Merge Into Defy Media
In the latest sign of consolidation in online video, two major online video networks and production companies, Alloy Digital and Break Media will merge to...
How One Adult Site Attracts Mainstream Advertisers
Advertisers are always looking for cheap, effective ways to put ads in front of their target audiences. A growing number are turning to adult websites...
Google Sell-Side ‘Active GRP’ Coming Soon; Crossing Devices
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Sell-Side ‘Active GRP’ Coming Soon The Drum reports that that Google’s biz dev...
AdFin Brings Price Transparency, Advanced Analytics to Digital Media
Trusted source of market information launches to serve both buyers and sellers NEW YORK – The kinds of tools and techniques financial markets rely on are...
GTA V Meets ‘Dumb Ways to Die’ in YouTube Parody Video
Even before McCann Melbourne’s celebrated “Dumb Ways to Die” campaign for Metro Trains, people already had been dying stupidly all over the place in video...
Sherwin Williams Uses Google Glass to Turn the Real World Into Paint Colors
With Sherwin Williams’s new Google Glass app, consumers can turn everyday items into paint colors with nothing more than a wink or a voice command....
What if web ads became opt-in?
– More photos of the ad-free city You may believe that nobody would ever be in a position to instigate such a madcap plan, but...
Google, Apple Top Coca-Cola as The World’s Most Valuable Brands
Coca-Cola is losing its luster as a global brand, at least when its competing with Google and Apple. Apple and Google, respectively, took the top...
