There has been so much written recently about ‘programmatic’. Everything is ‘programmatic’ these days. What does it all mean? Who knows? Data-driven decision making? RTB-enabled...
Internet users rarely click on banner ads, let alone interact with them. That’s a behavior Google wants to change with a new social ad product...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 09/12/2013
Google+ will extend its reach across the web in the guise of new ad units. Google has been testing new social ads composed of posts...
Asia Digital Marketing News Spotify Tries to Out-Pandora Pandora Dallas and Chicago Are Top SMS Spam Magnets in the U.S. Today Arrogance Faceoff: Kanye West...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 06/12/2013
As our own David Moth states in his article four useful tips of online video strategy. If you’re talking about a product that someone wants to...
The European programmatic market continued to show signs of growth, health and market stabilisation in the third quarter of 2013. RTB ad spend increased by...
Asia Digital Marketing News Retailers Go All In on Mobile, Online Marketing for 2013 Holidays Data Driven Advertising Rubicon Project Expands Operations in France, and...
The only one telling the truth about the future of media is the one who professes to have no idea. That’s because things change too...
Asia Digital Marketing News Is The Tax Man Coming for the Mobile Ad Man? Are Mobile Marketers Missing The Mark on Consumer Expectations? Data Driven...
Google, Zappos Labs, Foursquare and taxi-hailing app Uber talked about the trade-off of consumer data in exchange for better customer experiences during PSFK’s Future of...
Asia Digital Marketing News MMW: The Week’s Top Stories Mobile Marketing Via Automobile Could Be ‘Huge’ in China Data Driven Advertising News Vendors Seek Accreditation...
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Best Buy Banking...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 16/11/2013
The impact of social media The sport that thrives on furious flurries of activity and game winning buzzer beaters is seeming built for the social...
Transacting advertising through real-time bidding and other automated methods is gaining ground with publishers and advertisers alike, but questions remain about how to leverage the...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 12/11/2013
LG Uploaded on September 2 2013, the LG meteor prank named Ultra Reality, has so far achieved more than 14m views on YouTube: This is...
In a Major Departure, Google Shows Banner Ads in Search Results: buff.ly/HKIzPn
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