Google Diversifies Programmatic Video Supply In Deal With NDN
Video syndication firm News Distribution Network (NDN) has migrated to Google’s DoubleClick for Publishers (DFP) ad server and will offer some video inventory through the...
Tagged: youtube
Rebooted Digg Begins to Gain Traction
Internet publishing brands rarely come back to life. Once you’re at the top and fall off, there’s no getting that magic back. Ask Friendster. Betaworks...
Michael Barrett Is New CEO At Millennial Media, Palmieri Leaves
Michael Barrett, the former CRO of Yahoo and CEO of AdMeld, which was acquired by Google in 2011, has joined Millennial Media as its new...
The Weekly Digital Marketing Update @ Copenhagen INK (27-01-2014)
Asia Digital Marketing News Yahoo Apologizes For Funny Gmail Tweet, Earns Internet’s Scorn Infographic: Your Twitter Marketing Cheat Sheet Publishers to Ezra Klein: Good Luck!...
Yahoo Apologizes For Funny Gmail Tweet, Earns Internet’s Scorn
Oh, Yahoo. The lumbering Silicon Valley giant can’t seem to get out of its way. This afternoon, after Gmail experienced worldwide outages for a brief...
Putting GIFs to Work in Email Marketing
In the last two years, GIFs have grown immensely in their popularity and pervasiveness. These looping photos akin to tiny movies have provided the inspiration...
Microsoft, Machinima ‘Native’ Ad YouTube Blunder Risks FTC Ire
Native advertising can be a murky — and if not done right, illegal — business. Just ask Microsoft. Microsoft recently signed a sponsored content deal...
The Weekly Digital Marketing Update @ Copenhagen INK (21-01-2014)
Asia Digital Marketing News British Spy Agency: SMS Privacy Doesn’t Exist Goodyear to Ice Cube: Jan. 20 Will Be a Good Day The Chicago Cubs...
YouTube Courts Sundance For Indie Filmmakers, Advertisers
Advertisers aren’t wild about user-generated content, so YouTube is making a big push at this year’s Sundance Film Festival to court indie filmmakers whose TV-ready...
The Weekly Digital Marketing Update @ Copenhagen INK (13-01-2014)
Asia Digital Marketing News FunMobility: 2014 Will Change Mobile Marketing Forever What the Photos People Post Say About Brands EVB Wants You to Stop Texting...
The New York Times begins native advertising. Will it work?
Two fairly subtle, but not indiscreet ads for Dell straddle the The New York Times logo. A rudimentary scroll down the homepage doesn’t actually reveal...
The Things That Should Happen In Ad Tech In 2014… But Probably Won’t
The title of this post is clearly a cop out, as it is intended to hedge my chances of complete and abject failure come the...
‘Increased scrutiny designed to yield trust (and bigger budgets)’
Earlier this week UK trade bodies representing brands, advertisers and the ad tech communities agreed a set of guidelines aimed at providing greater transparency in...
Programmatic and Mobile Video to Take Europe by Storm in 2014
Adap.tv outlines 7 key trends for media trading landscape in the coming year. London — Programmatic media trading has gained significant ground in 2013 as...
‘The ad industry will see a massive acceleration towards programmatic buying in 2014′, Alex Kuhnel, PulsePoint, MD Europe
The ad industry will see a massive acceleration towards programmatic buying and content marketing in 2014. Alex Kuhnel, PulsePoint, MD Europe, gives ExchangeWire a peek...
Certificate in Digital Marketing (Powered by Econsultancy) & Google AdWords Qualified Individual Certification – Singapore
Course benefits 4As, Econsultancy and ClickAcademy Asia are proud to launch the first world-class certificate in Digital Marketing programme in Singapore catering to senior managers...
