Twitter’s Masaki Hamura joins AKQA as MD for Tokyo office
Strengthening its Japan operations, AKQA has appointed Masaki Hamura as the Managing Director of its Tokyo office. Mr Hamura will lead the Tokyo team as...
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Neo@Ogilvy augments focus on ‘performance media’ in HK
Responding to the growth in the demand for performance media in Hong Kong, Neo@Ogilvy, Ogilvy’s global media agency and performance marketing network, has bolstered its...
The Weekly Digital Marketing Update @ Copenhagen INK (10-03-2014)
Asia Digital Marketing News Airbnb comes to the rescue of those with #SXSWproblems MMW in Austin for SXSW For new era, Time ups its digital...
Apple, Google Reportedly Lose Smartwatch Maker to Intel
A prominent smartwatch maker that Apple was reportedly interested in acquiring was acquired this week by Intel. TechCrunch was first to confirm that Intel won...
The Weekly Digital Marketing Update @ Copenhagen INK (03-03-2014)
Asia Digital Marketing News At Home on the Range: The Psychology of Mobile Al Jazeera launches campaign to free jailed journalists Advertisers Ramp Up Performance-Based...
Video Platform Zefr Talks $30 Million Raise, YouTube Development Futures
You could say digital entrepreneurship runs in the family. Zach James cofounded Movieclips.com in 2009 before embarking on his latest venture into video with Zefr,...
Display Ad Glasnost: Google And Russia’s Yandex Connect On RTB
Russian search engine Yandex and Google have agreed to give their respective advertisers mutual access to the real-time bidding (RTB) ad exchanges. Under the agreement,...
Marie Claire Goes Low-Budget with Live Valentine’s Day Game Show
Marie Claire is a highly polished magazine; its recent foray into digital video was not. The Hearst-owned title live-streamed its first dating show “The Love...
The Weekly Digital Marketing Update @ Copenhagen INK (10-02-2014)
Asia Digital Marketing News Airbnb Swoops to Rescue of Reporters With #SochiProblems The Top 5 Stories in Mobile Marketing and Advertising This Week The Anatomy...
MomentFeed CEO: Why Google, Microsoft Are Looking To ‘Local’
Location-based marketing technology company MomentFeed is betting big on the hyper-local search and marketing movement. Founded in 2010, the Facebook Preferred Marketing Developer (PMD) company...
The Top 5 Stories in Mobile Marketing and Advertising This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Does Mobile Marketing...
Google Joins Brands’ Pre-Olympic Protest of Russia’s Anti-Gay Law
American brands continue to take a stand against Olympic host Russia’s intolerance of gay rights. The day before the 2014 Winter Olympic Games officially kick...
Among New YouTube Chief’s First Challenges, Addressing Measurement
Google’s shift of ads and commerce chief Susan Wojcicki Wednesday to SVP of YouTube, which has 20.5% stake in the US video ad market, and...
The Anatomy of a Viral Site
Brands and agencies talk constantly about creating content and experiences with the potential to go viral. In a social media world, it’s all about “earning”...
Should Brands Even Be in the Content Business?
Michelle Manafy is the editorial director of the Online Publishers Association Today, storytelling is a core competency for marketing and media companies alike. From the...
The future of TV: five innovations to look out for
Dynamic second screen ads Social TV has been a big success. 40% of tweets at UK peak time are referencing television. BSkyB recently revealed it’ll...
