The consumer is digital, and no industry knows this better than banking. ExchangeWire speak with Jouk Pleiter (pictured below), CEO, Backbase, about how digital transformation is forcing...
Singtel and Ogilvy & Mather released a film, Data ExStream, which puts the Singtel mobile network by putting it to three extreme tests in real-world...
L’Oréal is looking to empower black women in its latest campaign #LoveMyColor, designed to help the relaunch of its Dark and Lovely Fade Resist, a hair...
Google may have been the cloud pioneer, but in the enterprise space it is playing a catch-up game and really needs to be more forthcoming...
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong quarters for Facebook and WPP; ISBA...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 29/04/2016
Organic social visitors have 4% higher AOV than average at MADE.COM Hannah Pilpel, social project manager at MADE.COM, gave us an interview this week. She let...
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz,...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 25/04/2016
Saying it would allow blocking and alteration of advertising, the Association of National Advertisers has asked the Obama administration to drop a proposal that would...
This week’s Latin American Roundup: How digital marketing teams have been investing their budget around data solutions in Brazil; Teads appoints Luciana Salazar as their...
Not content with pushing out clips of cats scared of cucumbers (yep it’s a thing), the likes of Facebook and Google now want to start...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 22/04/2016
YouTube ROI is higher than TV in 77% of campaigns This research was widely reported this week; Google’s latest attempt to lure TV ad spend...
Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (21 April), announced financial results for the quarter ended March 31, 2016. Google continues to prop up the company’s...
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU approves GDPR; House of Lords comments...
Facebook’s Instant Articles first appeared in the news around 10 months ago, when the tech giant started doing trial runs of the product. But in...
Many brands have started to recognise the effectiveness of content marketing and are investing a great deal into the development of compelling content. Yet many...
Anthony Zameczkowski has joined Netflix as Vice President, Business Development for Asia-Pacific. A senior executive with more than 17 years’ experience in the media and...
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