Going Native: Mobile Advertising Genius or False Economy?
Native is often touted as the solution to combatting ad blocking, particularly in the mobile space; but does it really work? ExchangeWire speaks with Rakhee...
Tagged: youtube
Yahoo Earnings: Just Above Estimates
Yesterday (19 April) Yahoo! Inc. (NASDAQ: YHOO) announced earnings and revenue just above analyst estimates. Yahoo’s struggle continues; there are concerns in all corners of the...
New Potential Yahoo Buyers Emerge; Google Maps Brick And Mortar For Better Attribution
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RMX Buys Yahoo? Former Yahoo execs Bill Wise and Ross Levinsohn have...
How email can become fun again
Before the email was invented, messages and data had to be exchanged with great effort via post, telephone or disk. With the innovative introduction of...
OMO tells Australians, ‘Dirt is good’ in new campaign
OMO, Australia’s laundry detergent brand, with its Dirt is Good mission, has ignited the ‘real play’ social debate via The Real Play Experiment; an online...
How are brands using people-based advertising?
Econsultancy has released the North American edition of its People-Based Advertising report, in partnership with Signal. The report evaluates the impact and future of addressable...
ATS Paris: French Ad Tech is Thriving
Wednesday 13 April saw the sixth annual ATS Paris event take place, proving yet again that French ad tech truly is alive and well. The...
RNC’s Voter Data Firm Teams Up With Google, Facebook and Other Ad Firms
The Republican National Committee’s exclusive data provider, Data Trust, is set to announce a slew of new partnerships with digital ad firms, part of an...
The End Of Header Bidding? Google Opens Up Dynamic Allocation to Outside Demand
AdExchanger | In a major change to its Double Click for Publishers ad server, Google will bring in the real-time bids of a publisher’s outside...
Adform opens new office in SG under Rohit Kumar’s leadership
Adform, the open full stack ad-tech platform servicing media agencies, trading desks, brands and publishers globally, has opened an office in Singapore to service clients throughout the...
Is It the End of the ‘Anonymous’ Internet?
With ATS Paris just one day away, ExchangeWire speaks with Dave Hendricks (pictured below), managing director UK, LiveIntent, who will be participating in a panel...
Mobiles & tablets displace PCs in digital downloads: Report
Nearly half (45 per cent) of consumers are more likely to download digital content of all types than they were a year ago. This was...
Digital marketing in Asia: Spotlight on Malaysia
Through investigating a number of South-East Asia countries, we are revealing which might be of interest to marketers globally. Here, we cover Malaysia. But, first...
MVPs of Social Media: Apple Video for Autism Acceptance Tops YouTube for Brand Engagement
An Apple video tied to Autism Acceptance Month proved the most engaging brand clip on YouTube last week, according to our latest Marketer MVP Chart...
Innovation can be bred: Google creativity head
Innovation and creativity may not come naturally to everyone but that doesn’t mean it cannot be fostered, encouraged and developed, according to the head of...
A little too much native in our advertising
To his credit, my father-in-law tailors dinner conversation to the company he keeps, and with me he likes to reference a book he read many...
