Facebook adds branded video ads to its Audience Network
A week after launching its retargeted ads on Instagram, Facebook will now sell video ads on behalf of brands as well. The social network has...
Tagged: youtube
Forget the 4 P’s of Marketing – Today it’s All About the 4 I’s
Can successful digital marketing strategies been borne out of the traditional 4 P’s marketing mix? Dominic Dunne (pictured below), managing director, Drawbridge UK tells ExchangeWire that,...
Google’s Getting Ready To Counter The Ad Blockers – But There Are A Few Stumbling Blocks
AdExchanger | To know your enemy, you must become your enemy. That could be one way to view Google’s rumored entrance into the world of...
Amazon Video Direct Ready to Challenge YouTube
It was the biggest news in digital video this week — if not this year. Amazon is taking the challenge directly to YouTube and giving...
App Streaming: The Mobile Disruptor
App streaming versus HTML5. What’s the difference when it comes to effective mobile advertising? Well, the differences are plenty but to find out the benefits...
Comcast Acquires StickyADS; DoubleClick Launches Native Ads
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Comcast buys StickyADS.tv; DoubleClick Goes Native; JICWEBS tackles...
Wherefore Edge Providers? Senate Subcommittee Dives Into Proposed FCC Privacy Regs
AdExchanger | Companies like Google and Facebook arguably have access to far more consumer data than Internet service providers. So why does the Federal Communications...
Marketing technology for building customer experience
Technology, particularly in marketing is advancing at a lightening speed, which cannot be ignored by the marketers who are struggling between the traditional and contemporary...
Amazon takes on YouTube with new video service
Amazon has launched an enhancement to Amazon Video by launching Amazon Video Direct (AVD), which will allow people to upload videos for Amazon customers, including...
Salesforce Teams Up With Google, Powers Targeting Across Search, Gmail And YouTube
AdExchanger | When Google rolled out its CRM matching program Customer Match last fall, it seemed to follow in the footsteps of Facebook’s Custom Audiences, which...
Content’s reign continues in a world of digital disruption
Few sectors of the economy have been impacted more by digital disruption than the entertainment, media and publishing industry. Content has always been the industry’s...
The 6 challenges of digital transformation
The Titanic seemed unsinkable. However, it did not anticipate the Iceberg that broke its pace. Digital disruption is the iceberg that companies must anticipate as...
Malaysians getting with the mobility programme, SMEs way behind
Most Malaysian SMEs are paying little attention to their mobile presence and ‘discoverability,’ despite Malaysia’s high mobile Internet penetration rate of 65% — the third...
NewFronts: Digital Pubs Act More Like TV
AdExchanger | YouTube reaches more 18- to 49-year-olds on mobile alone than any cable network or broadcaster, said Susan Wojcicki, CEO of YouTube, during Google’s...
Navigating the Headwaters of Today’s Header Bidding Options
Open header bidding stacks versus proprietary point solutions – Arel Lidow, VP, product management, Publisher Technology Group, AppNexus (pictured below) argues in favour of the...
Solid Growth for Criteo; Adblock Plus Suggests Donation Scheme
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo records strong growth in Q1 2016; Adblock...
