Google AdWords Launches ‘Conversion Import for Salesforce’ to Better Track Campaigns
“For many marketers, dealing with the technology and scale necessary to tie offline conversions back to the keywords and ads that drive them can be...
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Smaato Changes Ownership; German Publishers Pool Their Data
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Spearhead acquires Smaato; German publishers pool data;...
And it is ‘transparency’ that makes Google the top brand
Continual innovation, increased revenue from advertising, and growth in its cloud business has helped Google reclaim from Apple the No. 1 position in the 2016...
Young Hollywood Focuses On Video Ad Quality As It Ramps Up PMP Deals
AdExchanger | Custom content was all the rage even as early as 2007, when entrepreneur and actor RJ Williams founded celebrity and lifestyle site Young...
Marketo Acquired by Vista Equity Partners; Facebook Shutters LiveRail
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is snapped up by private equity firm;...
Facebook rolls out 1,500 new ‘diverse’ emojis for Messenger
Facebook’s emoji for Messenger are becoming more diverse and less sexist. Tomorrow, the chat app is rolling out a 1,500 new emojis on the chat...
Dentsu Aegis Network appoints Tony Chen to three strategic positions
Dentsu Aegis Network has appointed Tony Chen to three key strategic positions – CEO of iProspect China, CEO of Digital Performance Brands North Asia and...
Better Independent Mobile Measurement: Q&A with Jeremy Hlavacek, The Weather Channel
How much of a challenge is mobile, really? Jeremy Hlavacek (pictured below), vice president, Global Automated Monetization, The Weather Channel, tells ExchangeWire that there are...
King: Testing New Reward Video Ad Format to Monetise 400 Million Users
King is rumoured to be launching a media business later this year to help build revenue around its incredibly sticky global audience of 400 million...
Yes, Premium Publishers Can Make Money from Mobile
Mobile monetisation for premium publishers has been an ongoing topic of controversy, due to the fragmentation of content consumption, lack of mobile-first technology, limited understanding...
With Android Instant Apps, Google Is Quietly Transforming The Entire App Ecosystem
AdExchanger | The web gets surfed and apps get downloaded. That’s the way it generally works. But Android Instant Apps – the ability to stream apps...
Facebook Audience Network Sells Video Ads for Third Parties; Twitter Takes Ads to Embedded Feeds
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience Network Sells Video Ads; Twitter...
Google extends Universal App Campaigns to iOS
At the annual Google I/O conference, the company launched a new unified app platform and extended its Universal App Campaigns feature to iOS as well....
The Influencer Perspective On Cross-Channel Marketing
AdExchanger | Social influencers and content creators, many of whom first distinguished themselves by making and distributing content on a single platform (Instagram influencers, YouTube...
Why Three’s Partnership with Shine Makes Publishers More Vulnerable than Ever
In February, Three announced an ad-blocking deal with Shine Technologies in the UK and Italy to “tackle excessive and irrelevant mobile ads”. The technology has not yet...
Why use CRM data in programmatic media campaigns?
The benefits of using CRM in programmatic Programmatic advertising shows a particular banner or a video ad to a particular consumer. That’s essentially its power....
