Wunderman has promoted Alexandra Beneville to Managing Director of Wunderman International Tokyo. Ms Beneville previously serviced as Senior Vice President, Account Services, for the agency. In her...
AdExchanger | After many years in leadership roles at media agencies, Jordan Bitterman will move to the brand and media side as chief marketing officer...
The Athlete’s Foot wanted to raise awareness and sales for the Asics Nimbus shoe model during a three-week exclusive selling window. The target audience was...
McCann Worldgroup Japan has appointed Antony (Tony) Cundy as chief client officer, effective immediately. Previously the CEO of Wunderman Japan, he reports to Charles Cadell, representative...
AdExchanger | Carat has a leg up on holding companies scrambling to integrate siloed teams. As part of Dentsu Aegis Network, the media agency operates...
AdExchanger | MDC Partners’ trading desk Varick Media has witnessed an exodus of numerous senior executives on the road to a new organizational hierarchy, first laid out in...
Visa Inc. has teamed up with Oracle to debut “Visa Advertising Solutions,” a new suite of products designed to help merchants understand whether their digital...
Havas Media’s commitment to being one of ANZ’s most technologically-advanced media agencies has signalled the creation of two new senior roles in the business, charged...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 28/09/2016
When data giant Acxiom scooped up data onboarding company LiveRamp in 2014, it felt like the pieces were finally falling together for Acxiom CEO Scott...
FindDoc, Hong Kong’s comprehensive professional healthcare platform, appointed The Hoffman Agency as its Agency of Record, following a competitive multi-agency pitch. This positioning is aimed...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 23/09/2016
Facebook overestimated video view metric for two years The Wall Street Journal reports that Facebook has misreported the average time users spent watching videos for...
AdExchanger | A tough global economy has given way to cost-conscious marketers, short-tenured CMOs and squeezed agencies. These are the challenges Maxus Global CEO Lindsay...
Kit Kat has been inseparably related to refreshment ever since it propagated its tagline ‘Take a Kit Kat break’ and the legacy continues. The ways...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 19/09/2016
(Try to ignore the sadness in her eyes) Teaming up with Swedish agency, Abby Priest, the software giants have just released their own line of...
With its sudden shutdown Thursday, Mode Media provided another reminder that even for a onetime web stalwart, nothing is certain in the digital world. Samir...
AdExchanger | Glispa keeps scooping up companies. On Tuesday, the Berlin-based mobile ad platform plunked down an undisclosed sum to buy native mobile ad exchange...
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