Indian ecomm player Snapdeal dons new brand identity
Indian ecommerce platform, Snapdeal, has embarked on a journey to become unanimous with its consumers, by developing a new brand identity including a logo change. ...
Tagged: WPP
FCB Ulka, LIQVD ASIA appoint new NCDs in India
FCB Ulka and LIQVD ASIA have infused new thinking in their creative leadership. Mahendra Bhagat has been appointed to the position of National Creative Director...
Best of the week: Diversity quotas, publisher pivots and … tequila!
Summer may be winding down, but that’s not reason to not do a (classy) shot of tequila: It’s the weekend! Here are some of the...
beyondblue, JWT give ‘Dadvice’
J. Walter Thompson Melbourne has partnered with beyondblue to launch Dadvice, a new behavioural change campaign, addressing the seldom talked about challenges of being a...
Best of the week: An inside look at what happened with Facebook’s Trending Topics
A week ago, Facebook laid off its entire Trending Topics team, which was responsible for curating and writing short descriptions for news stories that were...
Dentsu Aegis CEO Jerry Buhlmann: “Eventually, Everything Will Become Programmatic”
AdExchanger | When Dentsu Aegis Network bought programmatic shop Accordant Media on Thursday, it was the Japanese holding company’s second major tech acquisition in less...
Digital Lessons from this Year’s Summer Olympic Games
The Summer Olympics is one of the most anticipated sporting events for athletes and marketers alike. It captivates the attentions of over three billion viewers...
MRM//Mccann appoints new leadership team in Beijing
MRM//McCann has made two senior appointments to further advance its Beijing operation, appointing Steven Hua and Richard Wang as General Manager and Creative Partner, respectively,...
Maxus appoints first ever global creative director
Maxus Global has appointed Jen Smith, currently Head of Strategy and Planning for Maxus UK, as its first ever Global Creative Director. Ms Smith will be...
WTF is Youku? A guide for brands
If you are in mainland China and want to watch Michelle Phan’s makeup tutorials online, you won’t be able to access them on YouTube. Instead,...
Inside Google’s US Media Rebate Program
AdExchanger | The rise of media rebates in the United States has put agencies under a harsh spotlight, thanks in part to the Association of...
comScore to develop online measurement currency in Indonesia
comScore has been selected as the online audience measurement partner in Indonesia for two years from 2016 to 2018. The appointment, supported by the Indonesian...
Best of the week: The Olympics show how media’s changed
The Olympics have come and gone. How many medals did you take home? If there was a meme Olympics, this might get the gold medal:...
The Mobile Programmatic Rebirth of the Creative Agency
Much has been written about the impending death of the agency and the role programmatic will purportedly play in the killing. But, far from eliminating...
Prodigious Singapore appoints Peter Short as Managing Director
Cross-media production specialists Prodigious has appointed Peter Short as Managing Director for its Singapore office, effective immediately. With more than two decades of experience in...
Denny’s Facebook Live gambit: an animated talking pancake
Denny’s is coming to Facebook Live to answer the question none of us were asking: What would a pancake say if it could talk? For its...
