Lucy Lights the Way for Runners
To those who’ve always wanted to run through a magical fairy forest with sparkling lights, today is your lucky day. Women’s sportswear brand lucy Activewear,...
Tagged: WPP
Mobile advertising to grow 7x fasterthan desktop internet ads
Mobile advertising is definitely on a growth spurt these days. According to Publicis-owned ad agency ZenithOptimedia, global advertising will grow at a respectable rate of...
AdFin Brings Price Transparency, Advanced Analytics to Digital Media
Trusted source of market information launches to serve both buyers and sellers NEW YORK – The kinds of tools and techniques financial markets rely on are...
Creative Orchestra Gets Into The Proximity Mobile Marketing Business
A London-based brand marketing and advertising agency is getting into the dedicated proximity mobile marketing business. Creative Orchestra has just opened Comobi2 to address and...
What if web ads became opt-in?
– More photos of the ad-free city You may believe that nobody would ever be in a position to instigate such a madcap plan, but...
Zenith: Mobile Ad Spend Growing At 7X Desktop Ads
Investments in mobile advertising continue to accelerate, but the growth rate could ease off next year, according to a new report from Publicis Groupe’s ad...
Xaxis Appoints Christian Wilkens as Managing Director Germany
DUSSELDORF, Germany – Xaxis, the world’s largest audience buying company, announced the appointment of ad industry executive Christian Wilkens as Managing Director, Germany. Wilkens joins the...
Is Login Data the New Gold?
In case you haven’t heard, third-party cookies are dying. That means publishers’ first-party data is becoming more valuable than ever. But not all publisher data is created...
ChoiceStream Adds Industry Veteran Mike Sheehan to Board of Directors
Hill Holliday Chairman Joins Fast Growing Online Advertising Company Boston – ChoiceStream, the leading provider of advertising technology and services that finds maximum value audiences in...
BXF 3.0 Commercial Traffic Initiative Reduces Discrepancies and Make Goods
Manual Commercial Scheduling Soon a Relic of the Past LOS ANGELES — During its annual October conference, The Society of Motion Picture and Television Engineers (SMPTE),...
Razorfish Chairman Clark Kokich Makes the Move From Agency to Ad Tech
Razorfish chairman Clark Kokich is going from agency to ad tech, making the jump to Marchex as chief strategy officer. Continue reading at AdAge.com Via...
The Rise Of The Client Trading Desk, And Its Knock-On Effect
With all the Wall Street fantasy IPOs happening at the minute, it’s often easy to forget the fundamentals of our business. Display budget is very...
The Rise of the Client Trading Desk & its Knock-On Effect
With all the Wall Street fantasy IPOs happening at the minute, it’s often easy to forget the fundamentals of our business. Display budget is very...
The Advertising Industry Has a Big Crush on Big Data
Our coverage of Advertising Week is brought to you by Dstillery, the former Media6Degrees. Dstillery is at the forefront of advertising technology, pioneering new ways...
Ace Metrix Declares Best Buy the Most Effective Back-to-School Retail Advertiser in 2013
Brands that Aired the Most BTS Creative Experienced the Largest Drops in Effectiveness Year over Year MOUNTAIN VIEW, Calif. – Ace Metrix®, the new standard in...
Intel’s Secret to Seeding HTML 5: Pick Up Design Tab for Multimedia Features
Scroll through Rolling Stone’s digital feature “The Geeks on the Front Lines,” and your point of view zooms into a computer screen and onto a...
