The Viewability Quandary: How to Make It Work & Who Will Actually Use It
It’s funny that viewability seems to be the hot subject in US trades at this present time. Every post I read confuses the proposition even...
Tagged: WPP
AdSlot’s Version Of ‘Programmatic Direct’ Aims To Put A Stake In Private Marketplaces
Supply side platform AdSlot’s pitch to help sell publishers’ guaranteed inventory via programmatic methods begins with avoiding anything that acts like a private marketplace. The...
Attribution: How To Break The Holding Pattern
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is...
SK+G, mobileStorm Bring New Mobile Marketing Solutions to the Casino Industry
mobileStorm Inc., a leading Communication Service Provider, has announced a new strategic partnership with Las Vegas marketing agency SK+G. Since 1999, SK+G has provided strategic...
Guinness Rolls the Most Effective TV Ad of the Third Quarter According to Ace Metrix
Camaraderie and Humor Feature Prominently Among Top Ads of the Quarter MOUNTAIN VIEW, Calif. – Ace Metrix®, the new standard in television and video advertising analytics,...
GroupM Partners with SpinMedia to Launch Original Online Video Series
“Stylist On Set” Will Be Hosted by Celebrity Stylist and Creative Director Johnny Wujek NEW YORK & LOS ANGELES – GroupM Entertainment and SpinMedia announced a...
How to Fix the Republican Brand Problem
The end of the government shutdown Wednesday came with both good news and bad news for the Congressional Republicans who so bitterly battled President Obama over...
3-D Printing Firm MakerBot is Droga5’s Newest Client
Three-D printing is all the rage, but until now, most of the experimenting that’s been done in the space has come from professionals, hard-core DIYers...
WPP’s VML Is Latest to Snap Up a China Digital Shop, IM2.0
Ad holding companies are stepping up their shopping spree in a hot sector of China’s ad industry–independent digital agencies–with WPP’s acquisition today of IM2.0. The...
Non-Human Trafficking: Who’s to Blame For the Bots?
Nearly 10 percent of the traffic flowing through Google’s ad exchange gets blocked because the online ad giant has determined it’s junk, the work of...
WPP To Announce Deal To Buy Chinese Digital Shop IM2.0
WPP, the world’s largest ad company, bought Chinese digital-advertising agency IM2.0 as part of its expansion strategy in the world’s fastest-growing economies, according to a...
Phil Guarascio Joins Simulmedia Board of Directors
Inventor of Current TV Paradigm Sees Simulmedia As Future Of TV Ad Sales NEW YORK – Simulmedia, a targeted television advertising company, today announced that Philip...
Government Shutdown Could Delay Expected E-Cig TV Ban Again
The government shutdown could delay a Food and Drug Administration ruling that is expected to curb TV advertisements of e-cigarettes. The FDA had announced its...
EXCLUSIVE: Mike Nolet, CTO & Co-Founder at AppNexus, Discusses His Departure From the Company & Why He is Leaving Ad Tech
Today, Mike Nolet, Co-Founder & CTO at AppNexus, announced he is leaving the company. Here, Nolet discusses why he is leaving AppNexus at this time,...
CPXi Acquires AdReady
CPXi Rounds Out Media Offerings with Addition of Leading Self-Serve Programmatic Creative Platform New York – Global digital media holding company CPXi (formerly CPX Interactive) has acquired Seattle-based AdReady, whose programmatic...
Essence Exec: I Want My Agency To Be Maniacally Focused On First-Party Data
Brian Krick, digital agency Essence’s newest head of search and biddable for North America, sees a bright future for agencies in being effective purveyors of...
