Missed call ad unit: Hit or a miss?
In markets such as India, the ‘missed call’ tactic in mobile marketing initiatives is not uncommon. Popularly seen on platforms such as Facebook that have...
Tagged: WPP
Vaseline Women Indonesia assigns digital mandate to Ogilvy
Ogilvy & Mather Indonesia has been appointed the digital marketing business for Vaseline Women in Indonesia. The agency won a competitive, three-way pitch for the...
AOC India awards digital mandate to KRDS
Social and mobile marketing agency, KRDS India, has bagged a new client after a multi-agency pitch with AOC India, an international brand of TPV Technology....
Chobani takes aim at ‘breakfast fatigue’
Breakfast is no longer the most important meal of the day, and most people settle for a quick (carb-heavy) muffin or bagel and a quick cup...
DigitasLBi Appoints A Global Chief Data Scientist
DigitasLBi has named its first-ever chief data scientist. The Publicis Groupe agency’s Jason Kodish steps into the newly created role from his former position as...
Asian shoppers transact & spend more time online
Consumers across the globe are mixing the online and offline worlds more when they shop and are doing so in different ways and to varying...
Edge Asia augments SE Asia foothold; adds Red Brand Builders in Vietnam
Edge Asia, a digital agency operational in the Southeast Asia region, has added Vietnam-based agency Red Brand Builders to its network. Founded by in 2004...
Keeping sports’ spirit energised: 361° at 2014 Incheon Asian Games
One of the most highly anticipated showdowns at the recently concluded Asian Games in Incheon was the three matchups between Chinese swimmer Sun Yang and...
JWT Malaysia appoints Nixon Lee to new role of Digital Integration Director
JWT Malaysia has brought Nixon Lee on board in the newly created role of Digital Integration Director, a move that attempts to underscore the agency’s...
MMA Touts Winners of 2014 Global Smarties
MMW was briefed yesterday by the Mobile Marketing Association on this week’s presentation of the 2014 Global Smarties. “A stellar showcase of marketer, media, technology...
Havas CEO On Algorithms, The (French) Family Business And Creativity’s Part in Programmatic
Yannick Bolloré, the newly appointed chairman and CEO of Havas, took to the Times Center stage Wednesday at Advertising Week to talk about changes at...
From Blobs And Arrows To Reality – The Technology Disconnect
Matt Adams. iProspect, chief media officer, offers his opinion on the many advertising pitches he has seen from ad tech firms, and how many of their...
TNT gets aboard a human truck in large scale mktg push
TNT has embarked on what is seen as one of its first large-scale advertising push in years. In an integrated campaign, ‘The People Network’, TNT...
FTC Chair: Don’t Use Bogus Research to Back Health Claims
The Federal Trade Commission has a prominent presence at Advertising Week in New York, giving the agency a forum to remind an audience of advertisers,...
OMD on the ‘-er’ road in APAC
It was around 16 months ago that Digital Market Asia last conducted an interview with Steve Blakeman, CEO, OMD APAC, sharing a coffee with him...
Marriott Uses Oculus Rift to ‘Teleport’ Travelers to Hawaii, London
Marriott Hotels has jumped onto the virtual reality bandwagon as part of its “Travel Brilliantly” campaign aimed at connecting with next-gen travelers. The hospitality chain...
