Apple Pay Plus Retargeting is Powerful One-Two Punch
Apple Pay, the new mobile payments system, is here. Now available to consumers, the system is being praised by direct response and retail brands. Apple...
Tagged: WPP
Pinterest Taps Weather Channel’s Eric Hadley to Oversee Agency Relations
As Pinterest prepares to ramp up its advertising business, the social network has hired a top marketer to tighten its ties with brands and agencies....
Snickers, Mr Bean, ancient China & the ‘Fist of Hunger’
In an unprecedented global collaboration with AMV-BBDO London, BBDO China has aired its own version of the Kung Fu themed TVC. In the China spot,...
Mother’s Recipe in India recharges brand with the digital fuel
Digital’s role for small and medium sized businesses (SMBs) in fast growth markets has become an important topic of deliberation for industry stakeholders. Digital, when...
Agencies outline their biggest challenges (other than clients)
Agencies have plenty of problems on their hands. At the Digiday Agency Summit in Austin, Texas, this week, attendees from agencies across the country were...
What Advertisers Really Think About Transparency
The ad tech sector is arguably the hottest part of the marketing industry right now with the word ‘programmatic’ on almost every C-level marketer’s lips...
Weebly Breaks $5 Million TV Campaign: ‘We Believe’
Weebly, a website creation and hosting company, today is breaking a $5 million national TV campaign called “We Believe,” aimed at entrepreneurs who want to...
Wills Lifestyle in India rocks the ramp with selfie booth
India based Wills Lifestyle and Madison Media have designed a 360 degree selfie booth—“Wills Rock the Ramp” to integrate social and on-ground engagement at the...
Ad tech accelerator targets agency execs as investors
Venture capitalists have poured billions into the ad tech space, but U.K. ad tech startup accelerator Collider is aiming at a somewhat narrower niche: wealthy ad execs....
UGG Australia Reaches Its Audience, One YouTube Sensation At A Time
When your target audience is tween girls aged nine to 13, there are not only data and targeting considerations to keep in mind but also...
Canadian agency creates Buzzfeed quiz for interview process
Buzzfeed quizzes are the best way to find out what type of monster you may attract, and what food you should get jiggy with. But are they...
Shanghai Media Group, CMC Capital, Warner Bros, RatPac, WPP bet on content
Shanghai Media Group (SMG), Warner Bros. Entertainment Inc., CMC Capital Partners (CMC), RatPac Entertainment LLC and WPP are creating an investment platform (CMC Creative Fund)...
Mediasmith Approaches ‘Native-At-Scale’ In Campaign For Children’s Hospital
Distributing the same sponsored posts across a network of sites isn’t a widespread practice – yet. While planning the media spend for Lucile Packard Children’s Hospital,...
Punitha Arumugam quits as Director-Agency Business at Google India
Punitha Arumugam has quit as Director of Agency Business at Google India after sharing a over two-year stint with the technology giant. “Google has been...
What is ticking for Omnicom Media Group’s Indonesia office?
Beiersdorf, Heinz, Telkomsel, Carrefour – some of the biggest pitches to have happened in Indonesia earlier this year – have all found their way to...
Publicis Acquires 20% Of Matomy For £40m
Publicis announced this morning that it is acquiring 20% of Matomy for approximately £40m, with an option to increase its stake in the company to...
