Privacy 2014: NSA Use of Commercial Tracking Tech Reignites Debate
If you haven’t had a chance to read it yet, you really should pore through all of this Washington Post investigative piece on the National...
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blinkx Closes Acquisition of Rhythm NewMedia Inc.
Leading Premium Mobile Video Advertising and Technology Platform Will Enable blinkx To Gain Market Share by Penetrating Mobile Business at Scale SAN FRANCISCO, CALIF.— blinkx,...
Why marketers need to be not just helpful, but useful
There’s been a fair bit written lately about how marketers need to be helpful. Look no further than the best selling book, Youtility by Jay...
The Banner Ad Gets An Update for a Social Age
Internet users rarely click on banner ads, let alone interact with them. That’s a behavior Google wants to change with a new social ad product...
IAB Releases Native Advertising Playbook to Establish Common Industry Lexicon, Evaluation Framework & Disclosure Principles
Provides Guidance for Publishers, Agencies & Marketers on Successfully Leveraging Native Advertising in Campaigns NEW YORK – Native has become a hot topic in the...
Google+ Extends Reach Across the Web With New Social Ads
Google+ will extend its reach across the web in the guise of new ad units. Google has been testing new social ads composed of posts...
The Weekly Digital Marketing Update @ Copenhagen INK (09-12-2013)
Asia Digital Marketing News Spotify Tries to Out-Pandora Pandora Dallas and Chicago Are Top SMS Spam Magnets in the U.S. Today Arrogance Faceoff: Kanye West...
Twitter Formally Adds Retargeting With ‘Tailored Audiences’
After beta-testing retargeting capabilities back in July, Twitter rolled out Tailored Audiences globally Thursday. The offering includes website retargeting along with third-party audience segments, supported by an...
10 excellent video-embedded landing pages
As our own David Moth states in his article four useful tips of online video strategy. If you’re talking about a product that someone wants to...
Sociomantic Labs – Advertising’s Fastest-Growing Independent Startup – Heads North, Launches Operations in Stockholm
Sociomantic Labs — Advertising’s Fastest-Growing Independent Startup — Heads North, Launches Operations in Stockholm Global Expansion Continues With New Office to Service Cool Clients in...
Adform RTB Trend Report Europe Q3 2013
The European programmatic market continued to show signs of growth, health and market stabilisation in the third quarter of 2013. RTB ad spend increased by...
GE Designates Dec. 3 as ‘3D Printing Day,’ 3D-Prints Xmas Gifts
Peanut butter has a day. So do donuts. So why shouldn’t 2013’s most-hyped technology also get one? General Electric is on it, folks. It has...
Digital Media Vets Ponder the Future
The only one telling the truth about the future of media is the one who professes to have no idea. That’s because things change too...
Don’t let your mobile ads be unwelcome guests at the party
We are a hefty two decades into the commercialization of the internet, and this newest medium is still supported by one of the oldest broadcast...
Integral Ad Science Receives MRC Accreditation for Viewability Product
NEW YORK, NY – Integral Ad Science (www.integralads.com), the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, announced today that it...
Simon Halstead, Director Microsoft Advertising Exchange, EMEA, Discussing the Evolution of the Microsoft Advertising Exchange with Outlook.com
Microsoft announced this week programmatic advertising is coming back to Outlook.com. Here Simon discusses how this benefits advertisers, with the ability to leverage standard-size creatives...
