IDG Focuses On Digital Ad Properties While Building Out Reach
Within IDG’s $3.55 billion global revenue across all businesses last year, its share of US online revenues remained stable at 66% in fiscal year 2013...
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YuMe First to Deploy Advertising on Toshiba Cloud TV in Europe
Addition of Toshiba Cloud TV Expands YuMe’s European Multi-screen Digital Video Footprint LONDON – YuMe, Inc. (NYSE: YUME), a leading provider of digital video brand...
India-Based Mobile Startup SilverPush Takes Aim At US Marketers
Even though the mobile advertising space is already crowded, India-based startup SilverPush sees an opportunity to help advertisers deliver targeted mobile ads and link users...
The Things That Should Happen In Ad Tech In 2014… But Probably Won’t
The title of this post is clearly a cop out, as it is intended to hedge my chances of complete and abject failure come the...
Invodo Announces Support by Leading Tag Management Platforms
Video company’s conversion tracking tags are supported by BrightTag, Ensighten, IBM® and Tealium® AUSTIN, Texas – Digital website tags play a key role in helping...
Adknowledge Named One of the Best in National Survey
Glassdoor honors company with Employees’ Choice Award KANSAS CITY, Mo. – Adknowledge received confirmation on something its team members have known for a long time:...
BrightRoll and Nielsen to Advance Digital Video Audience Measurement
New programmatic planning and reporting capabilities based on Nielsen Online Campaign Ratings™ to be integrated into the BrightRoll console SAN FRANCISCO – BrightRoll, the industry’s...
ValueClick, Inc. Signs Definitive Agreement to Sell Owned & Operated Websites Segment
WESTLAKE VILLAGE, Calif. and NEW YORK – ValueClick, Inc. (NASDAQ:VCLK) announced that it has agreed to sell 100 percent of its Owned and Operated Websites (O&O)...
Gerard Barron, Co-Founder and Former CEO of Adstream to Serve as Executive Chairman for Kannuu
Barron to Guide Business Development Initiatives, Accelerate Adoption of the Kannuu Video Search and Discovery Platform Kannuu Pty Ltd, a provider of search and discovery...
Criteo Pursues Further Growth in Southeast Asia via Hub in Singapore
Criteo officially opens its office in Singapore to accelerate cross-market growth and tap on expanding mobile population SINGAPORE – Criteo (NASDAQ: CRTO), a leading global technology...
Jerry Seinfeld on His Deliberately Bad Ads for Acura
Jerry Seinfeld’s prescription for bad car advertising? No more shots of speeding cars raising dust clouds in the desert. “We’ve just got to rope off...
‘Increased scrutiny designed to yield trust (and bigger budgets)’
Earlier this week UK trade bodies representing brands, advertisers and the ad tech communities agreed a set of guidelines aimed at providing greater transparency in...
Chango’s Martyn Bentley explains how Twitter is going programmatic
Martyn Bentley, sales director at programmatic advertising platform, Chango, talks about the opportunities open to brands through Twitter’s new ‘tailored audiences’ service. Last week, the...
YuMe Opens Office in Germany as They Continue Expansion in Europe
YuMe identifies Germany as a key market to their European expansion plan and appoints Richard Kidd as Country Manager NEW YORK – YuMe, Inc. (NYSE:...
Here’s Why to Believe in Agencies Heading Into 2014
The agency business can be hard. Margins are falling, clients are always demanding more for less, and competing for talent against the world’s most successful...
Programmatic and Mobile Video to Take Europe by Storm in 2014
Adap.tv outlines 7 key trends for media trading landscape in the coming year. London — Programmatic media trading has gained significant ground in 2013 as...
