Katie Couric Said Near Deal to Create Yahoo News Reports
Katie Couric is near an agreement with Yahoo to create news programming for the web portal, said two people with knowledge of the talks. A...
Tagged: website
Hamburger Helper Is Awesome at Twitter. Really.
When you think of Hamburger Helper, which has been around since 1971, you probably don’t think of the Internet. But the General Mills brand of...
Leapfrog Online Launches Leapfrog Marketing Institute to Foster Thought Leadership and Commentary on Digital Commerce
Northwestern University’s Jim Carey Is First Academic Contributor Evanston, IL. – Leapfrog Marketing Institute is a virtual institute focused on providing senior level marketers with...
TapCommerce Raises $10.5M In Series A Financing
Mobile retargeting platform TapCommerce has raised $10.5 million in a Series A round led by Bain Capital Ventures with participation from RRE and Nielsen Ventures...
Ace Metrix MOBILE HD 2.0 Application Delivers More Data Than Ever to Marketers on the Go
Blue Chip Client Base Reaps Benefits of On-Demand Advertising Effectiveness Data over Full Suite of Mobile Platforms MOUNTAIN VIEW, Calif. – Ace Metrix, the new standard...
Are Mobile Marketers Missing The Mark on Consumer Expectations?
It’s the boldest question being posed in the digital marketing arena today: Are mobile marketers missing the mark on consumer expectations? Unfortunately, there’s a fairly...
Holiday Shopping Study Shows That Moms Will Buy More if Presented With Discounts and Deals
Study Contains Key Insights for Retailers Regarding Reaching and Converting Three Generations of Moms via Desktop and Mobile Devices NEW YORK, NY – Adroit Digital, today...
The Weekly Digital Marketing Update @ Copenhagen INK (18-11-2013)
Asia Digital Marketing News MMW: The Week’s Top Stories Mobile Marketing Via Automobile Could Be ‘Huge’ in China Data Driven Advertising News Vendors Seek Accreditation...
Prepare For the Avalanche of Native Ad ‘Snow Falls’
Complex Media has taken its version of “Snow Fall” to brands with a piece of long-form sponsored content from Converse, introducing the sneaker company’s new shoe,...
Dispatch From Internet Week Europe: Murder and Mayhem in London
Internet Week Europe had a laid-back London vibe this week, with events including a Jack the Ripper tour and a coding session for local schoolchildren,...
PlaceIQ Introduces PreVisit and PIQ Analytics, Delivering Deeper Insights Into Consumer Behavior Through Its Newly Patented Location Technology
Powered by PlaceIQ’s Patented Technology, Offerings Further Enhance Marketers’ Ability to Plan, Execute and Optimize Audience-Targeted Campaigns NEW YORK, NY – PlaceIQ, the company building more...
Marketing Obamacare with Sex and Ryan Gosling
Perhaps nothing can save the beleaguered Obamacare rollout, but two advocacy groups are giving it a try by enlisting keg-standing bros, friends with benefits and...
The Weekly Digital Marketing Update @ Copenhagen INK (11-11-2013)
Asia Digital Marketing News Who Really Sent This Racist Home Depot Tweet? Gartner: Google Glass Will Revolutionize Workplace Efficiency Google’s Mobile Tracking: The Advertising ‘Holy...
Onion Quits Print in Final Three Cities
The Onion is halting its print version in Chicago and its two other remaining markets with its Dec. 12 issue. The newsweekly was 25 years...
‘Power to the Publishers – How Programmatic Can Still be Won’, by James Collier, Regional MD EMEA AdTruth
If News Corporation launching its own global ad exchange is anything to go by, it would appear that publishers are finally waking up to the...
Google’s Mobile Tracking: The Advertising ‘Holy Grail?’
News that Google is continuously tracking people’s whereabouts has agency executives salivating. While its beta tracking program is currently limited to connecting Google mobile search...
