The Weekly Digital Marketing Update @ Copenhagen INK (24-09-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
Tagged: website
Data pick of the day: WeChat tops the list of messaging apps
With WhatsApp and Snapchat continuing to make the headlines each week, Global Web Index takes a look at the relative popularity of mobile messaging apps....
WPP’s VML Digital Agency Is Buying Another Shop in China
Digital marketing agency VML is acquiring 10-year-old Chinese social media agency Teein, its second purchase in China in less than a year. With the addition...
Social Media Myth Busters: AOL and Converto Separate Advertising Fact from Fiction
Do ads on social Web sites work? That’s what AOL wanted to know. (And don’t we all?) “It’s a question many have been trying to...
Why agency people are so unhappy
“It’d be a great business if there weren’t any clients.” “I can’t think of a single person who loves their job.” “Everyone in this industry...
Mobile Apps Yield Twice the CTR Of Mobile Web
Mobile apps versus mobile web: which has better engagement, which do customers prefer, which is better for advertising – the debate seems to go on...
9.8% increase in China ad spend despite slowdown in key sectors: GroupM
China’s steady economic growth has effectively provided support to the confidence of advertisers. GroupM projects measured media advertising spending in China this year will increase...
The Weekly Digital Marketing Update @ Copenhagen INK (16-09-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
Adconion Direct & Kontera unified under Amobee brand post acquisition
Amobee has completed acquisitions of Adconion Direct and Kontera Technologies, Inc. (Kontera), and the integration of all three companies under the Amobee brand. Amobee now...
Dentsu Aegis Network & Toyota ride the next wave of Wakudoki
Riding on the buzz created with Jungle Wakudoki, Dentsu Aegis Network has launched Beach Wakudoki, the second installment of Toyota’s Wakudoki campaign. Running across eight...
HUL, PHD India, BJP lead MMA’s SMARTIES India 2014
The Mobile Marketing Association (MMA) has concluded the third annual MMA SMARTIES India Awards 2014 in Mumbai. SMARTIES India Awards honour mobile strategies that address...
Internet governance: Time for Asean to step up
Issues of governance and protocols have direct impact on local development Via DNA
Bonin Bough & Carolyn Everson on why mobile matters for brands
As the digital story unfolds, debates have sparked on whether we are still living a digital revolution or has the revolution already made way for...
Data pick of the day: 75% of Twitter active users purchase products online
On September 9, 2014, Twitter announced that it was “beginning to test a new way for you to discover and buy products”, with a small...
MMA crafts mobile in-app ad measurement guidance for China
MMA China has set up MMA China’s Mobile Application Advertising API Measurement Guidelines, specifically developed for the China market. With support and guidance of the...
90 Percent of Top Internet Retailers Now Use This Mobile Marketing Tactic
Push does come to shove — and improves sales — if internet retailers are right. Nine out of the 10 top e-retailers in the 2015...
