The Weekly Digital Marketing Update @ Copenhagen INK (08-09-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
Tagged: website
Programmatic Advertising What is it and Where is it going?
A key takeaway from the Cannes Lions advertising conference earlier this year was the emergence of programmatic as no longer a dirty word within the...
The Empire Strikes Back: Assessing Big TV’s Move Into Ad Tech
Ahead of moderating a panel on ‘Programmatic Video – Entering The Era of Brand Response’, Vincent Flood, Video Ad News, editor, sets the scene on major broadcasters’...
Unilever, Mindshare lead SMARTIES APAC 2014 Awards
The Mobile Marketing Association has awarded the region’s best mobile marketing at the SMARTIES APAC 2014. Winners were declared in 21 categories, including two new...
China’s Popular Online Video Sites Face New Regulations
China has ordered video-streaming sites to get state approval to run foreign TV shows and films as authorities in the world’s largestiInternet market tighten online...
Ditch Digital? One Banker Bets His Bottom Dollar on Old-Fashioned Idea
There’s an interesting commentary by Kevin Tynan recently published on the American Banker website. In his essay, “Banks Have a Case of Digital Marketing Myopia,”...
6 semi-bold predictions for the iWatch
Ben Kunz is vp of strategic planning at Mediassociates, a media planning agency. It’s September once again, and so we eagerly wait for Apple CEO...
Twitter’s objective-based campaigns welcome news for marketers
Twitter’s recently launched Objective-Based campaigns allow advertisers to pay for the actions that are most aligned with their marketing objectives. This comes as a welcome...
Malaysia’s Sinar Project wins regional award, seeks to level up
Sinar Project, which uses open technology and applications to make information public and more accessible to the Malaysian people, won an ISIF Asia Award at...
Pitch deck: BitTorrent is wooing advertisers, publishers
BitTorrent, the company behind the peer-to-peer file-sharing protocol, has a bit of a branding challenge. Allegedly responsible for as much as a third of all...
Vserv appoints Pranab Punj to spearhead global marketing
Vserv has named Pranab Punj the Associate Vice President, Global Marketing. A veteran in the digital sector, Mr Punj strategically complements Vserv’s growth plans and...
Affle acquires Appstudioz; sets up global R&D centre in India
Mobile apps and ads service (MAAS) company, Affle, has acquired Appstudioz, an India based mobile technology company. Set up in 2011, the Appstudioz platform has...
SingAREN unveils high-speed research network built on Brocade
Singapore Advanced Research and Education Network (SingAREN) has unveiled its SingAREN-Lightwave Internet Exchange (SLIX), a 100 gigabit per second (Gbps) community network with a Brocade...
‘Ad Tech 3.0’ Dystopia or Utopia?
Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in a mobile-first world, as well...
Southeast Asian consumers flock online to purchase products, services
Consumers across Southeast Asia are going online in droves, particularly with the rapid up-take of connected devices, and they are increasingly searching out online channels...
Why There Is No Unique ‘Programmatic Market’ Model
Vincent Potier, Captify, COO, explains how the trend towards programmatic buying is unlikely to replicate the ‘buyer-led’ Transatlantic model established in the UK and North...
