Did Forbes Go Overboard Apologizing for Wrongly Outing the Irish President?
The Forbes spokeswoman said its actions have precedent. It has previously removed posts from the website and replaced them with apologies, she said, declining to...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 26/07/2013
The Forbes spokeswoman said its actions have precedent. It has previously removed posts from the website and replaced them with apologies, she said, declining to...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 25/07/2013
Livestrong This campaign may have lost some of its gloss since Armstrong’s downfall, but it’s still a good example of how Nike uses mobile to...
Given the explosive growth in Facebook mobile revenue, the question will ultimately rise among traditional publishers as to how they are going to capture some...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 25/07/2013
Over the last decade, Google has extended its reach from desktop computers to smartphones and tablets. Yet despite years of trying with complex products like...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 22/07/2013
Nirvana Miles said here’s the nirvana. You walk down the street and see a bus shelter ad. The ad says ‘30% off handbags at [insert...
CafeMom’s arbitrage game with paid-distribution networks encapsulates the perverse incentives of the current publishing system. Via digiday.com
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 20/07/2013
AOL — in the midst of a turnaround but still facing headwinds — likely isn’t the first place you’d expect one of the digital agency...
Last Thursday, Texas Republican Joe Barton proposed a new bill to legalize Internet poker. This legislation coincides with a bill proposed in June by New...
Data Driven Advertising / Digital Marketing News / DMP / DSP / RTB
by Copenhagen INK · Published 17/07/2013
Stumbled across some interesting news about RTB and how also start-ups can benefit from Programmatic Buying: Project A recently launched a new venture: Tectumedia. Basically...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 15/07/2013
Microsoft is cutting the price of its Surface RT tablet by as much as 30% as the device struggles to lure customers amid competition from...
Because there are so many mobile marketing techniques touted across the digital landscape today, most businesses looking to use this effective channel for the first...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 13/07/2013
With two weeks left until its own latest deadline to agree on “Do Not Track” standards for web browsers, a Worldwide Web Consortium working group...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 12/07/2013
Netflix, the largest subscription video-streaming service, is in talks for another season of “Arrested Development,” said Brian Grazer, co-chairman of the production company, Imagine Entertainment....
Simply trying to connect with customers via cutting edge mobile and traditional online channels isn’t enough today. You have to brand yourself with key goals...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 11/07/2013
Ad Age Deputy Managing Editor Michael Learmonth has been complaining for years now about overly long pre-roll ads — including pre-rolls that are almost as...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 11/07/2013
YouTube’s top talent is on the move. Once locked into exclusive contracts, a growing number of YouTube producers — even those funded by YouTube as...
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