Infographic: Mobile App vs. Responsive Design
Table XI is out with an insightful new infographic illustrating the differences between and the advantages of mobile app vs. responsive design. According to the...
Tagged: website
Fantasy Football Players Are Dream Demographic — If You Can Get Their Attention
In the early ’90s, fantasy football was the equivalent of Dungeons & Dragons — an addictive but not-so-cool hobby you didn’t discuss in public, enjoyed...
Yahoo’s Tweaks to 18-Year Old Brand are Underwhelming, Industry Execs Say
Amid an overarching company turnaround under CEO Marissa Mayer, Yahoo has decided to redesign its 18-year-old logo and devised a 30-day campaign to drum up...
10 interesting digital marketing statistics we’ve seen this week
Informed SEOs generally in favour of Enhanced Campaigns To get further insight about the perceived impact of Google’s new PPC model, Enhanced Campaigns, we asked...
As Budget Continues to Shift to Mobile, Adbrain CEO & Co-Founder Gareth Davies Outlines Their New Pure Play Tech Solution For Buyers
Mobile continues to be a strong growth area for independent tech and trading companies – all of which will be discussed at this year’s ATS...
Len Downie: ‘WashPo Is Not a Trophy for Bezos’
Under Len Downie’s 17-year run as the Washington Post’s executive editor, the paper won 25 Pulitzer Prizes, including three Gold Medals for Public Service. Downie, whose 44...
5 Things VCs Don’t Get About Advertising
Entrepreneurs across the advertising and marketing technology landscape say some venture capitalists don’t really understand the way the marketing world really works. The misunderstandings range...
10 inspiring digital marketing campaigns from Coca-Cola
The Coca-Cola Happiness Machine Despite the rather naff name, this simple idea managed to attract a huge amount of online buzz for Coca-Cola. The Happiness...
Best Practice Series: Online/Offline Marketing Integration for Maximum ROI
As customer’s multi-task, switch channels seamlessly and filter out interruptive, noise-based communications, the need for a multichannel, integrated approaches have never been greater. This one...
Home Depot continuing to increase its focus on mobile
American superstore-chain Home Depot is focusing much of its efforts on increasing mobile spending, its chief marketing officer Trish Mueller announced at the recent mobile...
10 great examples of responsive design from around the world
Global News Canada Mitsubishi Motors Australia Alex De Fluvia: Spain British Council: Ukraine Comp.ly: United States Asia Web Net: Thailand World Wildlife Fund: United States...
Six examples of brilliant marketing creative to enjoy with your coffee
Social Tacobell In the words of David, our intern, Taco Bell’s Twitter account ‘doesn’t feed out generic, bland, and often repetitive info’. Instead, those with...
What Brands Can Learn from Newsrooms
Kunur Patel is brand strategist at Percolate, a content-marketing technology company. Follow her @kunur. In real-time marketing, the focus has largely been on the output: the home-run...
In Tracking Users, Pinterest Lays Groundwork for Ad Business
Pinterest is continuing the lay the groundwork for its ad business. The company announced that it will start recommending pins and boards to users based...
10 interesting digital marketing stats we’ve seen this week
Royal Baby news boom Experian Hitwise looked at the changes in online search patterns caused by the Royal Baby news on Monday. Their data shows...
WireColumn: Data Privacy – the Industry Still Has its Head in the Sand
Stuart Colman is Managing Director, EMEA at Maxifier. What an incredible decade it’s been for Big Data. Back in 2003, Tacoda (remember them?) was still...
