Google expands AMP, as it presents a friendly face to publishers
Google, long feared by publishers, is now presenting itself as their best friend — at least in comparison to Facebook. Publishers have warmed to Google’s...
Tagged: web
Mobile Web Push Hastens A World Where Apps Look Like The Web And The Web Looks Like Apps
AdExchanger | Mobile web notifications are blurring the line between apps and the mobile browser. For publishers without apps, mobile web push is a way...
Turner International launches new Digital Ventures & Innovations Division
Global media company Turner has launched a new division to lead its digital innovation internationally. Aksel van der Wal, currently senior vice president and chief financial...
Crossing Borders: Leveraging Programmatic To Monetize Global Audiences
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Facebook Is Bringing Its Ad Network to Apple TV and Roku
Facebook is bringing its ad network to Apple TV and beyond. The social network is feeling for new advertising ground in Apple TV and Roku...
EU Data Protection Working Group Vs WhatsApp; Adyoulike & Trade Desk Partner
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU data protection takes on Facebook-WhatsApp; Native...
Merkle Acquires Digital Agency Axis41; Snapchat Continues Its Quest To Appease Advertisers
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Merkle Diversifies Merkle acquired Axis41, a Salt Lake City-based digital agency focused on web...
Sapient’s Prashant Mehta on how data can help in cutting costs
With evolving and accessible technologies, the benefit of data has now been leveraged by almost all retailers, therefore the competition now lies in the visualisation...
Discrepancies in Facebook Tracking; Digital Habits of US Voters
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Use market segmentation to get in the consumer targeting fast line
The digital revolution has largely been a godsend for marketers: thanks to an explosion of available information and emerging innovative technology, marketers have 24/7 access...
LiveRamp Expands Omnichannel Solution, Caesars Entertainment Takes It For A Spin
AdExchanger | Casino gaming and hotel giant Caesars Entertainment is ramping up its people-based marketing efforts, and it’s tapping Acxiom-owned data onboarder LiveRamp for identity...
Mexican Fund Pedralbes Invests £1.6m in Logan; Abril Announces E-Commerce Marketplace
This week’s LATAM Roundup brings news from mobile company Logan, which have just received £1.6m from the Mexican fund Pedralbes Partners to expand their mobile...
Alphabet’s Earnings Beat Analyst Forecasts
Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (27 October), announced financial results for the quarter ended 30 September, 2016. Google remains the company’s strongest business, while...
Mobile to account for 75% of internet use in 2017: Zenith report
With the rise of smartphone usage and their affordability with cheaper models, mobile devices will account for 75 per cent of global internet use in...
Hootsuite hires Rich Meiklejohn as APAC GM
Hootsuite , the platform for managing social media, has announced Rich Meiklejohn as its first general manager of Asia-Pacific (APAC). The newly established role reflects...
Rethinking your cause marketing strategy
The best starting point for a discussion around cause marketing is to clearly define what it is, what it isn’t, and how we can separate...
