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LiveRamp Expands Omnichannel Solution, Caesars Entertainment Takes It For A Spin

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AdExchanger |

Casino gaming and hotel giant Caesars Entertainment is ramping up its people-based marketing efforts, and it’s tapping Acxiom-owned data onboarder LiveRamp for identity resolution. “There are a lot of data partners out there for first-party data, for second-party data, for third-party data,” said Dwight Pirtle, internet marketing manager at Caesars. “But we’re looking to identify… Continue reading »

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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