‘Sales Jobs Will Be More Data-Driven And Less About Martini Lunches’
In the countdown to this week’s ATS Paris, ExchangeWire catches up with Fabien Magalon, La Place Media, CEO, to get his insights on the French...
Tagged: web
Facebook Gives People a New Way to ‘Turn Down’ Annoying Brands
Facebook is giving people more control over whose content occupies their news feed on the social network, arguably the web’s most prized real estate. People...
Acquia Delivers on the Promise of the Experience Web with ContextDB
Giving Brands the Power to Realize the Promise of Big Data and Deliver Smarter, More Relevant Customer Experiences through the Acquia Platform BOSTON – Acquia,...
Political Ad Spend Reached New Heights This Year
It’s all over except for the crying (if your preferred candidate didn’t win). Now comes news — as if voters didn’t know — that spending...
Is this man the most talented creative in America?
Whit Hiler got into advertising in a particularly roundabout way. In 2011, while looking to make some money, he decided to submit an idea to...
How mobile messaging services is impacting enterprise
Today’s businesses are constantly searching for new ways to cost-effectively increase customer, employee and partner engagement while improving bottom-line profits. With market globalisation increasing numbers...
It’s a good time to run a big YouTube network
To brace for the digital future of video, media giants are fervently snapping up YouTube networks. In March, Disney bought Maker Studios for $500 million,...
Why Publicis Groupe paid a 44% premium to create Publicis.Sapient
“Christmas came early for Sapient share owners,” WPP’s Chief, Sir Martin Sorrell, made this remark on the recently concluded Publicis-Sapient deal. While Mr Sorrell calls...
Data pick of the day: Facebook Rooms reflects demand for anonymity
Facebook finally responded to the wave of anonymous social networks that have grabbed headlines in the last few months. But its new app – Facebook...
Creative Polite Banners Corner Best Click Rates for Luxury Ads
Perhaps it says as much about the general state of the economy as advertising, but when it comes to click rates for polite banner ads...
Verizon’s New Content Marketing Tech Website Hits A Snag
The wireless industry is facing a branding conundrum: how to get smartphone-adoring consumers to love their carriers too. Verizon’s latest effort, a broad content marketing...
More retailers turn videos into direct sales channels
Buying products from inside a video is not a new concept — YouTube introduced a click-to-buy feature in January 2009 — but more online retailers...
SoftBank buys $627 million stake in Snapdeal
SoftBank Internet and Media, Inc. (“SIMI”) announced the investment of $627 million in Indian e-commerce website Snapdeal, making it the largest investor in the website....
Yahoo CEO Marissa Mayer Focused on Mobile, Native, Video
The ballyhoo about Yahoo may be warranted. In a recent earnings webcast, it appeared that CEO Marissa Mayer’s tenacious turnaround plans may be starting to...
Week in Review: From Norway to Singapore to Malaysia
Much to his surprise, while attending an Internet conference in Oslo, DNA founder Karamjit Singh discovers many familiar challenges and obstacles faced by Scandinavian entrepreneurs....
Blippar: Augmenting the mobile ad space in India
Mobile advertising is among the fastest growing domain in the advertising space overtaking the home desktop. According to marketers, users have adopted mobile screen as...
