It’s Official: Consumers Are Just Not That Into Retargeted Ads
Careless retargeting executed by ad tech firms more interested in swelling their bottom lines, as opposed to performing a consumer service, are damaging their advertisers...
Tagged: web
Domain Identity Theft Is The Fraudsters’ Latest Ponzi Scheme
Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including naming some of the worst...
IoT – still a long way to go in India
Among the most stimulating innovations in the digital world, internet has secured the top spot. Across the world we can see how internet services are...
Data pick of the day: 50% mobile users in India use Skype’s apps
Skype’s application are used by nearly 50 per cent of the mobile users in fast-growth market – India. It is eyeing such markets as potential...
Canadian agency creates Buzzfeed quiz for interview process
Buzzfeed quizzes are the best way to find out what type of monster you may attract, and what food you should get jiggy with. But are they...
Data pick of the day: Only 25% of iPad users are aged 16-24
This week Apple will once more gather a portion of the world’s media in Cupertino to share its vision of the future. After the hype...
Mark Chang's second act: To aid disadvantaged entrepreneurs
In his first interview after his deal to sell off the Internet assets of JobStreet.com for US$582 million, Mark Chang speaks to DNA founder Karamjit...
Zuckerberg in India: mn-dollar fund, languages for connected audiences
Among the most discoursed, Facebook’s co-founder Mark Zuckerberg was in the Indian capital to address the first internet.org summit. The initiative seeks to make internet...
Cross-platform content marketing: Of consumer, context & curation
As technology levels the playing ground for digital platforms, the significance of content comes to fore once again. This was also one of the areas...
E-governance via smartphones aims to better connect rural India
After a long period of inefficient governance and policy paralysis, the Indian political system is expected to pick up under the leadership of Prime Minister...
Data pick of the day: 42% mobile gamers are female
Women can invest time and money in anything that can engage them – this is a known fact but a lesser known fact is the...
Why Yahoo would invest millions in Snapchat?
The answer is not too tough if one has to see the evolution graph of the digital media space – from the rise of websites...
What the inaugural Internet.org summit means for India & Facebook
As the communication fraternity in India gears up for the visit of Facebook’s Co-Founder and CEO, Mark Zuckerberg later this week – on October 9...
As India embarks the e-journey…
In the past five years, India has transformed its skepticism towards digital technology to faith and optimism that will lead developments in the Indian economy...
Komli re-energises remarketing platform; includes CRM data
Komli Media has re-energised its remarketing offer to now include CRM (customer relationship management) data in addition to website and mobile traffic. As an integrated...
AOL, Publicis expand ad alliance for programmatic video, Linear TV
Publicis Groupe’s VivaKi to sync with AOL Platforms as a preferred partner for programmatic video, including private video marketplaces AOL and Publicis Groupe are expanding...
