#sowhoknew: Google noodle their logo…love it or loathe it?
After a decade of use, Google ditched their old logo last week in favour of an ‘all new and improved’ (?) version. Some of the reactions...
Tagged: web
Social Media Marketers Take Note: Women Way More Likely to Use Pinterest
Guess what? Gender is still the main defining factor for users of the visual social network Pinterest. “Pinterest quickly attracted a substantial audience of committed...
Instagram’s new ad formats: What’s in it for brands?
Instagram now allows brands and individuals to post full landscape and portrait images and videos. The first thing that came to my mind when I...
The AUG Agency acquired by investor Bernard Lim
The AUG Agency has been acquired by a Private Equity Investor and Venture Capitalist, Bernard Lim. Mr Lim has taken a 85 per cent stake...
Why brands in Vietnam should be ditching Millennials for Gen Z
Around the world, the Millennial cohort, is one many brands focus on thanks to their stupendous global buying power and this is no different in...
On ad pricing, Condé Nast bows to the reality of digital
Digital media companies may aspire to be the “Condé Nast of the Web,” a nod to the publishing house’s standard-setting reportage and photography — and,...
More than 30 global agencies will be at dmexco 2015
The agency networks in the global digital economy will once again be present at dmexco in 2015 — and on a larger scale than before....
Google Calls EU’s Demands ‘Peculiar and Problematic’
Google ridiculed as “peculiar and problematic” demands by European Union antitrust regulators to change the way it displays search results. The U.S. Internet giant on...
Do Ad Servers Still Have a Place in Programmatic?
Ad servers for publishers are a basic ingredient in digital advertising, but with significant advances in the online marketing ecosystem – including the rise of...
IT pay rises as talent shortage continues in Singapore
There is a shortage of workers in the IT industry who hold both technical and business skills, a ZW HR Consulting report finds out. In...
In It Together: Publishers & Buyers
We are living in the golden age of digital, where most people are spending a good portion of their lives being plugged into more than...
APAC ahead of US in mobile-first biz transformation
Mobile usage is constantly on the rise in APAC as the best web sites in the region see more than 50 per cent of their...
Millennials: Key to capturing Myanmar’s market
After almost 50 years’ of military rule Myanmar has seen itself propelled into the glares of modern life as brands eagerly clamber into the new...
WTF is header bidding?
Digital advertising, despite the massive industry built to streamline it, is still plagued by inefficiency and fragmentation. Programmatic selling may mean automation in theory, but...
Reaching out to Malaysia’s digitally savvy Gen Z
With a monthly disposable income of 327 million USD, Malaysia’s 9.06 million strong Generation Z is one that is incredibly valuable to brands. But unlike...
CMOs lag in creating campaigns that engage global audience
One of the big challenges for global brands is to reach out to varied audience through their digital campaigns. While marketers see how relevant it...
