Mic’s social approach to distributing its first Obama interview
President Barack Obama has demonstrated time and again that he’s got no problem talking to digital publishers. Over the course of his two terms, the...
Tagged: web
Data Driven Creative – the Killer Combination for Video Ads
Video advertising offers the perfect platform for a marriage of data and creativity, but many advertisers are unaware of the creative opportunities available, argues Justin...
unBOUND London
30 November to 1 December, 2015 London, UK unBound London is the UK’s most exciting innovation festival connecting leaders and growth stage companies from digital...
Mobile now accounts for 49.7% of China’s retail ecomm sales
Retail mcommerce sales will reach USD 333.99 billion this year in China, according to eMarketer, up 85.1 per cent from 2014. This highlights that mobile...
Google creates the ‘Alphabet’ umbrella; names new CEO
In an interesting turn of events, Google has launched a new publicly traded parent company called Alphabet, which will include the search giant as one of...
Ban on a website? Here’s how you can beat it
The recent ban on porn by the government of India sparked countless arguments over a citizen’s right. India banned more than 800 websites. The country...
IoT Will Need Increased Broadband Speed, Better Coverage
For the Internet of Things (IoT) to really take off, it’s going to need a couple of things (at least): universally speedy broadband and coverage...
Getting the Right Balance Between the Science & Art of Marketing
No one can deny that ad tech has transformed the way brands conduct media buying. Gone are the days of sales calls and signed IOs....
Mcommerce sales near $15 bn in South Korea
South Korean consumers will spend nearly USD 15 billion this year on retail purchases via their mobile device, according to an eMarketer estimate. In total,...
Mobile accounts for 27% of ecommerce sales for SE Asia
About 40 per cent of global eCommerce transactions involve multiple devices prior to purchase, highlighted Criteo in its Q2 results. Mobile commerce accounted for 27...
Mobile Hijack, Why Apps Aren’t Safe From Fraudsters
Ad fraud receives a lot of attention in the trade press and occasionally rears its ugly head in the national press too. The problem is...
This Man Shaved for The First Time In 14 Years — and That’s Enough to Go Viral
Changing up your look can be risky, but when one man took the plunge and shaved his beard for the first time in 14 years,...
Mobile Ad Data Shows Click-to-Call Commerce Leads to $1 Trillion in Consumer Purchases
It’s official: mobile is now a major driver of the economy, as consumers more and more use smartphones to connect directly with businesses. “Independent data...
Brand storytelling; choose your roles wisely
Storytelling has been around for centuries – from etching hunting scenes on cave walls and telling tales around a fire, to remaking a literary classic...
Wunderman Philippines adds three GSK brands to kitty
Wunderman has furthered strengthened its relationship with GlaxoSmithKline (GSK) in the Asia Pacific region, with the pharmaceutical company tapping Wunderman Philippines to lead work for...
Facebook has built an Internet-beaming drone because it’s running out of people
Mark Zuckerberg’s plan for world domination is a step closer. Facebook took the wraps off a massive drone yesterday, which is a key component to...
